Spa Marketing Made Easy Podcast

EP 372: Up Your Game with Google Business Profile in 2024 with Ryan Files of High Level Marketing business marketing Mar 18, 2024

Navigating Google's updates can feel like trying to hit a moving target, but we've got you covered in today’s episode of Spa Marketing Made Easy.

Listen in and take notes as Ryan Files, the VP of Sales at High Level Marketing and a veteran in boosting spa visibility, returns to the...

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EP 371: The Legalities of Aesthetics - A Deep Dive with Mandie Gossert education inspiration Mar 11, 2024

If there's one spa and aesthetics that is crucial to understand, it's the impact of the legal framework within which we operate.


Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our...

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EP 370: Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event inspiration leadership mindset Mar 04, 2024

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

 

We’ve been...

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EP 369: Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle inspiration mindset Feb 26, 2024

To truly practice what I preach, leadership development is constantly in my routine.

 

The majority of my time is dedicated to being a CEO of a 7-figure company or coaching Spa CEOs.

 

Making time for my own leadership skill development is vital.

 

Today’s episode of the Spa...

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EP 368: WATCH: What Does PDO Max AfterGlo™ Do For The Skin? business education products Feb 19, 2024

We know the bread and butter of the spa industry are great before + after photos.

 

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max...

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EP 367: The Spa CEO Journey: What’s The Next Right Step For You? education marketing Feb 12, 2024

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. 

 

That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking...

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EP 366: 3 Ecom Strategies You Need in 2024 from Gamal Codner e-commerce marketing Feb 05, 2024

We live in a world that prioritizes ease and convenience.

 

The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. 

 

Put on your headphones if you’re ready to learn about this source...

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EP 365: WATCH: Emage Medical® Image Pro® SUNLITE Walkthrough business education products Jan 29, 2024

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

 

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

 ...

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EP 364: Money Mindset + Management with Daniela + Nicole business education marketing Jan 22, 2024

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

 

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. 

 

If you’re sitting in a place where the...

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EP 363: $46.5K in 7 Days - How Ashlen Day Ran Her Best Gift Card Promo Yet business inspiration marketing Jan 15, 2024

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.

 

In my Growth Factor Framework program, we ask our Spa CEOs to share a win every Wednesday to serve as a reminder that they...

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EP 362: Building a Winning Paid Ads Strategy with Tara Zirker business e-commerce marketing Jan 08, 2024

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. 

 

I’ve been in your shoes. 

 

What is Meta? 

How do I know which ad campaign objective to select?

Should I use an image or a video?

 

This is just...

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EP 361: Setting Intentions: Daniela’s 2024 Words of the Year business inspiration mindset Jan 01, 2024

One of my favorite practices every January is to set my intention for the year.

 

(If you’re reading this and thinking “I didn’t do that!” It’s never too late. Tune in to hear more about the process.)

 

The word (or phrase) I select is the constant...

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