As aestheticians and aesthetic experts it is so important for us to stay current with the trends and technological advances in our industry. One category where that is especially important is with skincare brands.
With the US cosmetics industry projected to do $62.46 Billion (www.statista.com) in sales in 2016 - yes, that was Billion with a B - knowing your skincare is ever more important. Our clients and patients are buying skincare products and if they are not buying them from you - a trained professional - they are buying them from somewhere else.
Yes, yes, I know you’ve heard that line before. Probably at every product training you’ve been to in the past few years, but there is a reason for it and numbers don’t lie. The thing is if they are not buying products from you, they are likely making decisions based off of paid celebrity endorsements or really effective marketing which does not benefit their skin.
We, the trained professionals, need to know what’s out there which is why I was inspired to create this post for you.
The quality of the ingredients.
The cosmetic elegance of the product.
The speed of result
The support of the reps.
And the science, oh the science...
There is a reason that SkinCeuticals is one of the most recognizable medical grade brands on the market. Advanced skincare backed by science. Coming from someone who has worked with the line for the past 8 years and has been trained in the SkinCeuticals Micropeels, I can tell you that is 110% true.
Interested in learning more about this phenomenal line? Well, take a moment to watch this quick 20 minute video with Nicole Simpson, the AVP of Global Education for SkinCeuticals (what a dream job, right??).
Nicole has a biochemistry background and is also a licensed aesthetician. She is responsible for 32 countries and she has been gracious enough to take time out of her busy schedule to chat with us.
SkinCeuticals is a major player in the skincare industry so whether your spa carries the line or not, you will absolutely benefit from being educated and well versed in their line.
To learn more about SkinCeuticals or to get in contact with a rep in your area visit www.skinceuticalspro.com