In skincare there are a lot of false claims about the changes that can actually be made in your skin using products alone, which is why I am so focused on medical grade skincare. Medical grade lines have published studies in journals proving the efficacy of their product. It makes it easy to separate the science from what I like to call “the fluff”. As an aesthetician, I feel confident recommending a product to my patient with science from the medical community backing my decision.
When I learned that a hair care company was formed around technology originating from the Massachusetts Institute of Technology (MIT), where they actually invented and patented new molecules that had not been used in beauty products before, I knew I had to try it right away. Living Proof began with a group of scientists who teamed up with beauty industry leaders in an attempt to solve the problems women faced with traditional beauty care products.
The Living Proof products that I have tried personally are the No Frizz shampoo and conditioner and the Perfect Hair Day 5 in 1 Styling Treatment. I have been using these products for approximately 4 months and have noticed positive changes in my hair. I used to have to heat-treat in order to have smooth hair and now I can let my hair air dry with no problem. It looks smooth and silky and has a noticeable improvement in the shine. I’m hooked!
I am not the only one who is hooked. Check out this review from Allison Berry in Time Magazine.
The line has won over 45 awards to date and has been featured in all of the major beauty and fashion magazines. Living Proof even attracted hair icon Jennifer Aniston who is now a co-owner in the company and the face of the line.
Have you tried Living Proof? Tell me how you liked it in the comments below.