One of the hardest things about being in things about being in this industry is finding the balance between working on your business while you're working in your business. As aestheticians, we have to think like entrepreneurs regardless of our position. If you're an employee at a day spa or medspa, a solo aesthetician, or an independent contractor. You still need to focus on gaining and retaining clients.
So what do I mean when I say think like an entrepreneur?
I mean that you have to be taking action to make yourself stand out from the crowd. That may mean attending networking events, maintaining a blog, having an active social media presence that is professional, taking continuing education courses, and even attending professional development workshops.
So that brings us back to the original question - how do you make time for all of those additional tasks when you still have to see your clients? (And let's not forget about having time for our family, friends, and hobbies outside of work too!)
Check out the video below to learn about some of the strategies I've used to be more productive throughout the day, allowing me to work on my business but still have plenty of time to connect with my clients.
Have some productivity tips of your own? I'd love to know how you work on your business when working in your business. Let me know in the comments section below.
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Wishing you a very productive week!