The first time I heard the term “mastermind” was back in 2007 when a friend, who happens to be a very successful entrepreneur, brought up his mastermind group meeting in conversation. I had no idea what the heck he was talking about, but it sounded intriguing, so I asked him some questions.
He shared that Napoleon Hill, the author of the book “Think and Grow Rich,” which you should totally check out if you haven’t read it, first popularized the term. In the book, Hill describes a “mastermind alliance” which he describes as “a friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.”
Nowadays, in the booming world of both online business and brick and mortar businesses that thrive from digital marketing, the idea of mastermind groups is incredibly popular.
Typically a mastermind consists of 3-12 people who meet regularly either in-person or virtually to have a structured meeting that helps drive the business of each individual in the group forward. These meetings usually have an agenda that includes a “hot seat” element where each person in the group can share their questions or concerns with business, and the other members can help them solve the problem or provide insight to their question.
Some masterminds are free, and some can be $100K per year or more. It all depends on who is leading and organizing the group, the resources provided, and the people that you want to be exposed to. But no matter what end of the scale, masterminds are a fantastic tool and resource for growing your business and making relationships and connections.
Now fast forward from my introduction to masterminds in 2007 to 2016, and I’m now an entrepreneur. Once I started to see my business grow month by month, I felt the need to join a mastermind (but not one that cost $100k per year!).
Another differentiation point between mastermind groups is some people join groups with other people outside of their industry, which can be very beneficial by gaining outside perspectives, but I felt that I wanted to start with a group within the aesthetic industry to start.
First, I reached out to two of my girlfriends who I respect very much and who are also in the industry and proposed the idea. They loved it, so we got our meetings set on the calendar, set up the structure, and got going from there. It has been an incredible experience and has allowed us the opportunity to dive deeper into business and support one another in a way that we weren’t able to do before.
And now that I’ve had this experience, it got me thinking, why don’t we see more mastermind groups in spa?
We have a unique service-based industry with several different subsections including lash artists, spray tanners, microbladers, make-up artists, and aestheticians who perform treatments in day spas, resort spas, and medical spa environments.
Not to mention, each of us has a unique perspective and skill set that can help others grow and we can collaborate rather than compete. Knowing that, it undeniable that the opportunities to create a diverse, yet industry-specific mastermind group that will allow all of us to create our own version of success are endless.
So, the question is - is a mastermind right for you?
Do you truly have the passion and drive to grow your business?
Can you be committed to regular group meetings?
Are you open to constructive criticism and feedback?
If you answered yes to these questions, then you should seriously consider joining a mastermind or creating one of your own. The results in my business have been amazing, and I believe they can be for you, too.
Now I want to hear from you. Have you been in a mastermind group before? What was your experience? Let me know in the comments section below!