Something I’ll tell you in every training and program I develop is that you have to tell people what you do and share your knowledge to become the expert your clients know, like, and trust.
When it comes to sharing your knowledge with your online community, it’s hard to find a better example of how to do it masterfully than Gregory Dylan.
In case you’re not already a fan of the boy-next-door beauty guru, Gregory Dylan is the founder of Gregory Dylan Beauty, a full-service skincare studio where he brings two decades of skincare expertise to his Los Angeles clientele. He’s also the star of his YouTube channel, Boy Meets Beauty, where he shares his knowledge and expertise with his devoted and growing following.
Before you watch our Q&A, I want you to drop any hesitation you have about sharing your expertise. You may find that YouTube isn’t the best platform for you, but as you’ll learn though Gregory's story and experience, sharing your knowledge with passion is the most important ingredient in connecting with your audience.
However, if you have been interested in growing your YouTube presence, you definitely will want to watch to hear Gregory’s story and insights!
Before you say lights, camera, action, make sure to stay up to date with Gregory’s latest news by following his blog and subscribing to Boy Meets Beauty.
Now I want to know, are you ready to get the camera rolling? Whether you’ve tried sharing your expertise on YouTube before or you’ve never uploaded a video, let me know your experience with video creation in the comments!