It’s a new year, which means you’ve probably been meditating on what you would like to accomplish in the months ahead, and if I had to take a guess, I'd say your goals involve hitting some professional benchmarks.
Maybe you want to bring in more clients, perhaps you want to increase your income, no matter the specific goal, if you have any desire to grow your business this year, today’s dose of inspiration, education, and encouragement is just for you.
In my experience as an aesthetician, I’ve developed a signature method and proven that it works no matter what your specialty, work environment, or whether you're a brand new aesthetician or getting back to work and building a new book from scratch.
Below, I share 3 lessons The ADDO Method teaches and how you can get more of the in-depth details to apply to your business.
In The ADDO Method I teach about how you need to be authentic to yourself and in your communication as well as open to new opportunities. Changing your perspective allows you to see opportunity where some may see a bump in the road. It allows you to stay focused on your vision and your goals without getting what I like to call “shiny object syndrome” you know - when you have a clear plan and then you see someone else bought a new piece of equipment or added a new service to their menu that you now have to do as well? Being flexible with your plan is good but change it too many times and you’ll end up with a reactionary business rather than a proactive one.
Consistency and Follow Up are Key
You know that according to the textbook Marketing Metrics, it is 50% easier to sell to an existing client than to a new one? That is why it is so important to focus just as much attention on retaining your clients as it is to gaining them. How do you do that? We go into greater detail in The ADDO Method but essentially you need consistency in your communication and your treatments. Clients like to know what to expect which makes them more comfortable referring you to their friends. And don’t underestimate the importance of a simple follow up call, email, or handwritten note. We are building relationships with our patients and that means that we are in a high touch service industry. Following up matters.
Put Yourself Out There
When I train aestheticians, I like to tell them not to be afraid of a little shameless self promotion. If you don’t believe in the services that you’re offering or you simply don’t have the confidence (yet) to share what you do, why should your clients? With no clear marketing plan to connect with your ideal clients you will simply remain your town’s best kept secret. This is not a “build it and they will come” industry. You have to network; you have to speak; you have to participate in community events; you have to create referral relationships. It’s hard and it can be scary at first but if you don’t believe in yourself your clients won’t either.
The ADDO Method is not a magic formula or quick fix - it takes real work and consistency but having used these principles to fill my books twice in my career I know they work and I’d love to share my method with you.
Alright, are you ready to make The ADDO method work for you?
Sign up here and mark you calendar for Monday, January 23, at 9:00 AM Hawaiian time, 11:00 AM Pacific time, and 2:00 PM Eastern time to learn the exact steps I’ve taken to build my book in such a short amount of time.
See you there!