8 Business Tools Every Solo Aesthetician Needs in Their Marketing Toolbox


You might have a room full of your favorite aesthetician tools and be able to describe the pros and cons, science, and features of them all, but how about all the tools you need to effective run and marketing your business?

Now we’re talking about a whole different toolbox, and this is usually a toolkit aestheticians have a tough time putting together.

It takes a lot of trial and error and testing all the various options, but today I want to make it easy for you and not only give you insight into some of the best business tools on the market, but also some of the most user-friendly tools that you can master in no time.

1.) Mailchimp

Your email list is your business’ marketing lifeblood. After all, anyone who is on your list has voluntarily invited you into their inbox, and that’s not something to take lightly!

To ensure that you’re consistently contacting your list and sending them emails that they’ll actually want to read, you need a top-notch email provider like Mailchimp.

Using drag-and-drop templates, Mailchimp makes it incredibly easy to create visually appealing emails, plus they’re very affordable with the first 2,000 subscribers on your list being free.

2.) Canva

If you find designing graphics for your emails, blog, or social media posts beyond frustrating, Canva will become your new best friend.

Similar to Mailchimp, you never have to start from scratch because Canva uses a simple drag-and-drop interface and provides a ton of beautiful templates for every type of graphic you could need, plus it’s free.

Once you choose your graphic template, you can pop in your own photos, change colors, fonts, sizing of elements, and a variety of other things to fit your brand.

3.) Google Drive

Don’t let your desktop get cluttered with all the graphics you’re creating, set up Google Drive to be the catchall so you can get files off your computer and into one organized space that you can easily access from anywhere as long as you have your Google login information.

In addition to file storage and organization, Google Drive also allows for file sharing which makes it a great tool for communicating, collaborating, and sharing documents between your team members, especially if you use Gmail as your email host for your business.

4.) Buffer

You know you need to post on your social media accounts consistently if you want to grow your presence and properly engage with your audience, but the downside is, you just don’t have enough hours in the day.

But, I bet you do have 30 minutes to an hour that you can spend scheduling out all of your posts for the month ahead. This concept of advance scheduling is called batching, and it’s a huge time saver in your day-to-day.

Buffer makes batching easy by allowing you to schedule image, video, link, or text posts for Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Buffer does have a free option, but if you needed the next plan up, the most you would pay is $10 a month, which is more than worth the investment for all the time you’ll save.

5.) Later

There’s one caveat to scheduling your social media posts, and that’s Instagram. Instagram doesn’t allow any third party platform (like a scheduling app) to post updates live to the Instagram feed automatically.

Instead, what you can do is you can pre-create and schedule in your content, but when it’s time for that scheduled content to go live, you get a push notification on your phone that directs you post your scheduled content.

Sounds a little complicated, but it’s not, as long as you have an app like Later, which makes it super simple to see all of the images in your library and what you currently have in your schedule.

This also makes it easy to visualize your feed so you can make it aesthetically pleasing and organized.

A free Later account that allows you to post 30 free scheduled posts a month.

6.) VSCO

Speaking of crafting a visually appealing feed for Instagram, you need a good photo editor in your back pocket.

Sure, you could use Instagram’s preset filters, but you risk making your photos look overdone instead of natural and visually cohesive.

VSCO makes it easy to edit your photos with all of your standard edits such as exposure, contrast, brightness, etc., but their filters allow for creating a feed that has a consistent look whether that be bold and bright, soft and natural or light and airy.

It’s a little bit of an extra step during your content creation and batching process, but it’ll allow you to do a better job of drawing in more of your ideal customers into your feed and engaging with your business.

7.) Facebook Ads

Facebook Ads is a fantastic tool for your business by the sheer fact that you can get so highly targeted with your ads.

For example, say you have a spa in Miami. You can target people on Facebook who fall into your ideal client demographic (let’s use women between the ages of 30 and 50 as an example) and then target your ads down even further to go to those women who live within a 10-mile radius of your spa.

And that’s just a simple example of Facebook’s ad targeting abilities, but the real value in this tool is that you can get a tremendous return on your investment because the cost to run Facebook ads and see results is very reasonable.

Now, the only downside is learning how to create an effective ad campaign is it's not super intuitive the first time you do it, so if you’re not able to hire someone to take care of your ads for you, definitely get your hands on some educational resources to help ease the learning curve. 

8.) HubSpot CRM

Last, but not least. Your network of colleagues and peers, mentors, and educators will be a linchpin in your success, and it behooves you to maintain and continuously nurture those relationships.

Using a client relationship management system like Hubspot CRM makes it easy to keep contact information, notes, and your track record of communication with people in your network all in one place and organized.

It may sound like a scammy Rolodex, but it’s more like a fancy address book and easier way to get a look at who you haven’t connected with in awhile.  Not to mention, Hubspot’s CRM is technically a tool to keep track of client/customer relationships, so it’s a great tool for your business in that capacity as well.

Now that you’ve got a virtual box filled with a ton of new tools, it’s time to test them out!

Remember, all of these might seem to be more work at first, but as you get acquainted with them, you’ll see that they make your additional administrative and marketing tasks much easier and more fun.

Once you give them a try, let me know your thoughts and how you’re using these tools in the comments below or in the free Aestheticians Connect community!

Also, since I’m always on the hunt for new tools, products and methods that allow me to work smarter, not harder, I’d love to hear about any you have to recommend as well, so share away!

Until next time, keep making the world a more beautiful place inside and out.