We’re already a quarter of the way into 2017 (where did the time go?!), and I want to know, how are you doing with your goals that you set at the beginning of the year?
If you feel like your business could use a little boost, I want to invite you to join my upcoming 5 Clients in 5 Days Challenge!
Even if you are on track with hitting your goals, I would still love for you to join in because more than anything, the 5 Clients in 5 Days Challenge is all about providing a fun and productive sprint at the start of spring to help jumpstart the second quarter of the year.
The goal of the challenge will be to implement a spa marketing funnel with your email service provider and structure it so that you’ll gain five new clients over a five-day sprint once your funnel is set up.
If you’re not set up with an email list, don’t worry, we’re going to cover that in Day 5 of the challenge. So, whether you’re starting with a list of zero or you’ve already got a good number of subscribers, everyone will benefit.
In the 5 Clients in 5 Days Challenge, we’ll create an automated five-email welcome series that will funnel someone from a new subscriber to a new client in your books. The beauty of this system is that once you set it, you really can forget it. And that means that while you’re busy working with your current client in the treatment room, you can be filling your schedule at the same time.
It sounds too good to be true, right? Well, it’s not. It’s 100 percent possible, email marketing is extremely effective, and I know this for a fact because I’ve gotten these results personally and I’ve seen others benefit from this type of funnel time and time again.
And the real beauty of this challenge is that beyond the first five days, you’ll also learn how your email list is one of your greatest resources as a solo aesthetician or spa owner, and you’ll actually get to experience how your email list helps build that know, like, trust factor with new and potential clients.
You’ll also gain a deeper understanding of how your email list helps you nurture the relationship and position yourself as an expert with your existing clients.
Here are some additional ways you can do that through your email list and benefit from it:
- Share your monthly specials or promotions
- Send appointment reminders
- Acknowledge client birthdays and automatically send out a special gift
- Share your insight on seasonal trends in the industry
- Educate your clients on a specific skincare ingredient
- Survey your clients so you can learn about what they really want to see and learn from you
- Share any press highlights or links to features of your business
- Share educational events or trainings you have recently completed
- Feature a retail product of the month
- Introduce new staff members
Like most things in business, the trick to successful marketing is taking action, and the first step is always the hardest.
The good news is that once you get people through the virtual door, it becomes much easier to continue building that relationship with them, and by joining in on the 5 Clients in 5 Days Challenge, you don’t have to take the first steps alone!
Sign up to join the 5 Clients in 5 Days Challenge, and by the end of the week you’ll have a fully functioning email marketing funnel that can get you booked with five clients or more over the next five days.
See you in the challenge!