Q&A with Business Coach for the Spa Industry, Kirsten Foss

Whether you’re in business for yourself as a solo aesthetician, or you own or manage a spa, chances are you spend a lot of time working to gain new clients.

While that’s certainly a critical part of doing business, after all, when you’re not bringing in clients, you’re not bringing in money, the other equally important side to gaining clients is retaining them.

Getting repeat bookings can feel like grasping at straws when you see holes in your schedule, but with the right strategy as a foundation, you’ll have a system set in place that takes a lot of the grueling legwork out of getting repeat bookings.

Instead, having a strategy for retaining clients will keep clients coming back to you on their own, and you’ll most likely see an increase in your repeat clients sending referrals your way as well.

To get more in-depth on the topic, I wanted to talk to a strategy expert who specializes in helping aesthetic experts overcome sales challenges.

Enter Kirsten Foss. Kirsten has over 20 years combined experience in the spa industry as the former owner of a brick and mortar spa and a fully productive home-based business. Now she leads Kirsten Foss Coaching where she provides private coaching, group coaching, and online courses aimed to help spa and wellness industry professionals get booked, increase their average ticket price, and retain customers.

She knows exactly what it takes to create success with sales using a strategic approach, and I can’t wait for you to start putting her tips into action!

I want to thank Kirsten again for taking the time to share her knowledge with the AddoAesthetics Community, and be sure to check out her site and connect with her on social media on Facebook, Instagram, Twitter, YouTube, and Pinterest.

She’s also been generous enough to offer a FREE spa business training that you can access HERE

You can also find Kirsten in the Aestheticians Connect Facebook group, so if you’re not a part of the community already, head here to request an invite.

Finally, leave me a comment below letting me know what you’re currently doing to retain clients and what you’ll take back to your business from today’s Q&A.


Q&A with Gregory Dylan of Boy Meets Beauty

Something I’ll tell you in every training and program I develop is that you have to tell people what you do and share your knowledge to become the expert your clients know, like, and trust.

When it comes to sharing your knowledge with your online community, it’s hard to find a better example of how to do it masterfully than Gregory Dylan.   

In case you’re not already a fan of the boy-next-door beauty guru, Gregory Dylan is the founder of Gregory Dylan Beauty, a full-service skincare studio where he brings two decades of skincare expertise to his Los Angeles clientele. He’s also the star of his YouTube channel, Boy Meets Beauty, where he shares his knowledge and expertise with his devoted and growing following.

Before you watch our Q&A, I want you to drop any hesitation you have about sharing your expertise. You may find that YouTube isn’t the best platform for you, but as you’ll learn though Gregory's story and experience, sharing your knowledge with passion is the most important ingredient in connecting with your audience.

However, if you have been interested in growing your YouTube presence, you definitely will want to watch to hear Gregory’s story and insights!

Before you say lights, camera, action, make sure to stay up to date with Gregory’s latest news by following his blog and subscribing to Boy Meets Beauty.

Now I want to know, are you ready to get the camera rolling? Whether you’ve tried sharing your expertise on YouTube before or you’ve never uploaded a video, let me know your experience with video creation in the comments!