Spa Marketing Q&A with Tara Zirker of Sunbeam Communications

Spa Marketing Q&A with Tara Zirker of Sunbeam Communications

Spa marketing. It’s one of the most talked about topics among spa owners, managers, and solo aestheticians, and if you’ve spent any time hanging out and engaging in the Aestheticians Connect Facebook, you know it’s a hot topic there as well.

So, today I’m so excited to bring you a Q&A with not only my dear friend but an expert on digital marketing in the spa world, Tara Zirker, the founder, and owner of Sunbeam Communications.

Tara is an insightful and natural-born-marketer, and she handpicks masters within the digital marketing field to create a synchronistic powerhouse team that’s obsessed with creating beautiful digital spaces.

In our Q&A we talk about everything that goes into a comprehensive digital marketing plan, how you can use digital marketing to move the needle in your business, as well as how to take her advice and do your own marketing well if you’re not ready to hire an agency to take it over quite yet.

Click the link below to listen to our Q&A and get industry-specific, expert insights on spa marketing. 

As we mentioned in the interview, Tara will be sharing her spa marketing expertise and answering marketing questions for you over in the Aestheticians Connect Facebook group, so if you’re not already in there, come over and request an invite to join and introduce yourself!

If you are a part of the group or will be joining, go ahead and post your marketing questions over in the Facebook group for Tara to answer.

That’s all for this week, until next time, keep making the world a beautiful place, inside and out. 

Aesthetic Resource Spotlight: iS University


As an aesthetician, you know that continuing education will always be a part of your career path, it doesn’t matter whether you’ve been in the aesthetic industry for 10 months or 10 years.

With that in mind, I’m always looking to share the best educational resources that you can keep in your tool belt to help you continually thrive and grow in your career.

So, today I want to give you a quick introduction to one of my favorite online learning resources that's specific to the spa industry and let me tell you, they’ve had tremendous growth since launching about a year ago and they are going places! You’ll definitely want to tap into this resource as soon as you’re done watching this video.

Also, be sure to watch the whole video for an announcement and a bonus you can get with this resource I’m going to discuss!

Now that you’ve gotten a quick introduction to iS University, time to go check it out and enroll!  

As always, feel free to ask questions in the comments or the Aestheticians Connect Facebook group, and if you’ve taken any iS Univeristy course lessons, let me know as well, I would love to hear about your experience.

Want more must-have tools and resources to help you grow and thrive in your business and career?

Check out:

Canva: A Must-Add to Your Aesthetician Marketing Toolbox

The Aesthetic Experts Club

A Q&A with Denise Fuller of the National Aesthetic Spa Network

Until next week, keep making the world a more beautiful place inside and out.