A Case for Creating Space and Clarity in Your Life and Business

I’d argue that this month, probably more than any other month in the year, you’re feeling busy.  

Between the wave of patients and clients setting appointments so they can look their best for all their holiday parties and social events and the slew of events and gatherings on your personal calendar, the last month or so of the year can be exhausting. And now more than ever, you probably wish you had more hours in the day.

That is exactly why this week felt like the perfect opportunity to discuss the topic of how creating space in your life provides you with greater clarity. The kind of clarity that allows you to take a step back and see the big picture or the forest through the trees, if you will.  

Let me explain.  

Have you ever spent an entire day, or even, a whole month only performing the day to day tasks in your business? You feel so overwhelmed that you can only take it one day at a time to feel like you’re getting everything done?

That’s because you don’t have enough space.

When you haven’t created space, you’ll find yourself constantly busy with a never-ending list of to do’s. You won’t have any time to think about your long-term goals. You’ll find that you’re spending all your time working in your business rather than on your business, and it’ll feel like an uphill battle to grow, gain new clients, and reach even the smaller goals you set for yourself and your business.

Sound familiar?

I’ve felt those pressures, too, but then a shift happened this past summer when Kyle and I were traveling for three and a half months.

See, I’ve “known” about the importance of creating space in my life, but my tendency is to be busy. However, when we were traveling, and I was working on the road and often without internet access, I was essentially forced not to spend my time on “busy” tasks.

With such limited time to get my work done, I had to learn to be incredibly efficient and only focus on actions that would help me to reach my goals.

And that’s where our relationship with time comes into play. That feeling of “there are never enough hours in a day” isn’t a matter of not truly having enough time, but the fact that we have not created enough time or space to accommodate the amount of "busy" that is in our schedules.

For example, have you ever taken something off your plate to free up more time only to feel like you don’t actually have any more time than you did before?

That’s because if you’re not intentional about creating space and spending that specific time window on your business, goal-setting, or looking at the big picture, you’ll simply find another “busy task” to fill up that time.

So, my challenge to you in this holiday season is to create some space in your life.

Whether it’s taking a couple of hours on a Sunday afternoon to take a guilt-free nap in the middle of the day, or even take an entire weekend getaway. Do what’s feasible, and do something that will help you refuel and refresh in a way that invites more productivity to those hours you are spending on to-dos and the other things that need to get done to keep our lives operating on track.

Now that is on the personal side of life, but I also want you to look at your business and simply block time off on your schedule.

A time for no appointments, no to-dos, or meetings. For me, in a perfect world, I have one workday a week blocked off where I dedicate myself to reading, networking, or strategizing for my business.  

Does this happen every week? Of course not. Things do come up where I need to spend that time “doing” rather than leaving it as open space. However, I make a strong effort to guard that space as much as possible, and since I’ve been doing this, my business and my team have become more streamlined and more efficient, which then allows for me, you guessed it, to create even more space.

See, that’s the magic of it. When you intentionally and purposefully create space in your life and business, you’ll find ways to create more of that time because you’re able to look at the big picture and see what items take priority, what can be delegated, systematized, or dropped off altogether. But when you’re in the minutia, trying to do everything, you’ll find yourself in the weeds, wondering where in the world all your time went.

In fact, to show you that I practice what I preach, this will be the last blog post of 2016. For the next two weeks, my team and I are going to take a break to spend time with our families and create a bit of space in our own lives. We'll be back to our Monday postings here on the blog and in your email box on January 2.  

Until then, create that space, enjoy your holidays, enjoy being and make time to reflect on this past year and the one ahead, let’s make it a great one!

Creative Marketing for Aestheticians

One of the most common discussion threads in the Aestheticians Connect Facebook group is marketing.  

How do I attract more clients?

How do I fill my book? 

How do I get busier?

These are all common questions and concerns for an aesthetician - especially if you're going out on your own.  You're motivated and totally passionate about skincare but nothing seems to be bringing people in the door.  

Perhaps you're even at the point where you're considering to deeply discount the price of your services just so you can make ends meet?  Well don't do that just yet.  At least give an honest effort to a little something that I like to call Creative Marketing.  

Traditional Marketing, which I categorize as newspaper, magazines, radio, and television simply don't work in the spa industry.  You end up spending hundreds or even thousands of dollars on these things that end up just being noise to the consumer - your potential client.  

Creative Marketing on the other hand, focuses on relationship building, networking, and word of mouth referrals.  

Our industry, more so than many others, is about connection.  

Think about it. Our clients come to us and share the things they don't like about themselves; unwanted hair, acne, brown spots, or even simply just feeling old.  They are opening up and being vulnerable to us, so there clearly has to be a relationship based on trust as a foundation. 

Creative Marketing starts to establish that trust from the very beginning because it is based on relationships in the first place.  When I fine tuned this method of marketing back in 2012, I went from brand new to booked in just over three months! 

It was a lot of work - I don't want to imply that Creative Marketing is some sort of secret sauce because it's not - but what it is, is a low cost and highly effective way to build your business in a relatively short amount of time. 

The concept behind Creative Marketing is that you build strategic business partnerships with other businesses that serve your ideal client and offer an incentive for them to refer that client to you.  

I am offering a free webinar on Creative Marketing where I will walk you through the exact process and strategy I used with great success.  The webinar is on Saturday, January 23rd at 11:00AM EST.  There will be replay up for 48 hours available to all who register for the free training. 


Want to see all of my upcoming Trainings? Click HERE

Have you used Creative Marketing to build your spa business?  Let me know in the comments section how it has worked for you!