Spa Marketing Made Easy Podcast
In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting...
Navigating Google's updates can feel like trying to hit a moving target, but we've got you covered in today’s episode of Spa Marketing Made Easy.
Listen in and take notes as Ryan Files, the VP of Sales at High Level Marketing and a veteran in boosting spa visibility, returns to the...
If there's one spa and aesthetics that is crucial to understand, it's the impact of the legal framework within which we operate.
Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our...
If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!
We’ve been...
To truly practice what I preach, leadership development is constantly in my routine.
The majority of my time is dedicated to being a CEO of a 7-figure company or coaching Spa CEOs.
Making time for my own leadership skill development is vital.
Today’s episode of the Spa...
We know the bread and butter of the spa industry are great before + after photos.
So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max...
If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3.
That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking...
We live in a world that prioritizes ease and convenience.
The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors.
Put on your headphones if you’re ready to learn about this source...
If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year.
Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.
...
“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.
Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence.
If you’re sitting in a place where the...
“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.
In my Growth Factor Framework program, we ask our Spa CEOs to share a win every Wednesday to serve as a reminder that they...
If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad.
I’ve been in your shoes.
What is Meta?
How do I know which ad campaign objective to select?
Should I use an image or a video?
This is just...