Online excitement and engagement are nice, but at the end of the day, the marketing metric that matters most for your spa is...can you guess?
If clients and customers aren’t actually making it into your business, your online marketing efforts aren’t going to translate into sales, but then comes the question, how DO you get people to take that step through your door?
Well, that’s the million dollar question.
In this episode of Spa Marketing Made Easy, I’m talking with my friend Stacy Tuschl, who in addition to being a business coach, marketing strategist, and best-selling author, also started a local business (a dance studio) that began in her parents’ backyard when she was just 18 and today is a 7-figure business with multiple locations that Stacy still owns and operates.
In this episode, we cover everything from client retention marketing to social media marketing to the crucial pieces of marketing you need to have in place to continuously drive foot traffic through your doors both from new clients and existing clients.
If you’ve been a long-time listener of the podcast, you know that I’m a huge advocate for focusing on keeping clients and not running on the hamster wheel that is constantly having to acquire new clients, which is why I love everything that Stacy is preaching in this episode.
Marketing isn’t solely for the people who’ve never heard of you before; it’s also for the people who have already decided to buy from you and still stand to be a massive source of profit for your business.
Tune in to learn:
Stacy’s entrepreneurial origin story and her journey to growing her 7-figure local business empire
The one thing she and her team do with every new client at her dance studio and what you need to be doing to bridge the connection between your brick-and-mortar and online presence
How to choose what to focus on when it comes to social media and gain visibility using leverage
The three points of Stacy’s Foot Traffic Framework and the power of PR and social proof for more sales
References Mentioned in Episode #079: The Spa Marketing Keys to Increasing Your Foot Traffic with Stacy Tuschl
Learn more about Stacy and her work by visiting her website
Listen to Episode #061 where we feature Gisel of Elevate Esthetics who was mentioned for obtaining local PR opportunities