When you hear the word “brand,” does your mind automatically think “logo”?
Well, I’ve got news for you, your logo is not your brand. But don’t worry, I once had the same thought just as little as five years ago.
But as I began to build my business, I began to notice that while, yes, your logo is a visual piece of your brand, your brand as a whole is so much more.
It’s the glue that holds all your marketing efforts together and is the vehicle for spreading the values that you and your business stand for.
Needless to say, it’s crucial that your brand is accurate and cohesive to be effective in drawing in your ideal clients.
In this episode of Spa Marketing Made Easy, I’m walking you through the top three reasons why you need to consistently reassess your branding on both a quarterly and annual basis, and I’m also taking you through the four major components of your spa’s brand step-by-step.
After listening to this episode, you’ll have a clear roadmap for how you can reassess your brand for small tweaks throughout the year as well as an annual revamp if you find that it’s time to make some more substantial shifts as you and your business evolve.
Here’s what you’ll learn in this episode:
How your brand cohesively connects your online presence with your client’s in-spa experience
Why you should check-in to reassess your brand as often as every quarter
The three primary reasons why your brand might be due for a revamp plus the danger of shifting your brand too much, too quickly
And the top four facets of your brand that you’ll want to evaluate for clarity, accuracy, and consistency
References Mentioned in Episode #011: How to Revamp Your Spa's Branding
Click here to download the free Brand Revamp Checklist that goes over the four areas of your brand to reassess and revamp throughout the year.
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