Does the idea of going live in front of the camera leave you feeling frozen?
Yes, you know that doing things like Facebook and Instagram Live can be great for your marketing efforts, but you feel awkward being on camera, you don’t know what to talk about, and then the fact that you’re LIVE and can’t click the stop or pause button?
Listen, I 100 percent understand that putting yourself out there via live video can feel scary, but if you were brave enough to venture out on your own as a solo aesthetician or spa owner, you’re brave enough to sharpen your camera-ready skills.
Thankfully, with tips from experts like Tiffany Lee Bymaster aka Coach Glitter in your back pocket, you can build your on-camera confidence to begin leveraging the power of live streaming.
In case you haven’t guessed by now, Coach Glitter is my guest on this episode of Spa Marketing Made Easy, and she’s here to give you the honest-to-goodness truth: you can’t afford to not connect with your audience via video.
In case you’re still on the fence, according to a study conducted by HubSpot, 72% of respondents said that where both video and text are available on the same page, they would rather use video to learn about a product or service.
If that’s not enough reason for you to embrace video marketing for your services, I don’t know what is.
So, if you're ready to get on board with today's most effective social media strategy, listen in as I discuss Coach Glitter's unique background as a pro makeup artist and how she became a live video expert, plus how to use these tools to boost your aesthetic expertise and grow your audience.
(And with a name like Coach Glitter, how can you not be intrigued?! Trust me, she is an expert who will give you the boost you need to finally click the "Go Live" button with confidence!)
In this episode, you’ll also learn:
How Tiffany was forced to take the plunge into live video and has since gone live over 1,000 times, and has never looked back
Why live streaming can provide a much-needed boost around building our audience and promoting our services
How to stop playing small and start showing up through your online video marketing
Her top tips for getting started with what to say, do and show when you go live plus how to leverage that live streaming content through your other marketing channels
Recommended Resources from Episode #018: Getting Comfortable with Live Video as an Aesthetic Expert with Tiffany Lee Bymaster aka Coach Glitter
Check out Coach Glitter’s course, Lights Camera Branding!
Ask your live video questions, receive feedback and support in the Aestheticians Connect Facebook group.
Help us reach and measure our goal of impacting the lives and careers of 500 aestheticians by subscribing to Spa Marketing Made Easy and leaving us a review on iTunes!