Have you ever heard of the Pareto principle?
You might know it as it’s more common name, the 80/20 rule, which states that, for many events and scenarios, 80 percent of the effects come from 20 percent of the causes.
When it comes to the earning potential that solo aestheticians and spas possess, retail sales can absolutely be that 20 percent activity that contributes to a considerable proportion of your bottom line.
According to a career profile by the U.S. News and World Report, it’s stated that, “estheticians and skin care specialists made a median salary of $30,270 in 2016. The highest-paid 10 percent in the profession earned $59,780, while the lowest-paid earned $18,640 that year.”
You may be looking at those numbers and thinking that you’re happy hitting $30K per year, but almost $60K? That would be amazing!
Whatever is your version of success, by all means, celebrate it, but if you’re looking at $30K and want more, know that you don’t have to stop at $59,780 as your higher-earning cap.
We can do better.
In fact, with retail sales and the opportunities of the very lucrative skincare market in the U.S., we can do an extra figure better.
In this episode of Spa Marketing Made Easy, I’m breaking down dollar-for-dollar how retail sales can massively grow your business and expand your take-home pay as well as dispel the common objections and hang-ups I hear around retail sales.
Yes, retail sales requires selling, but it doesn’t need to be slimy or pushy.
Listen in, and I’ll help give you a mindset shift that can help you grow your business by leaps and bounds (and maybe a couple of zeros, too).
In this episode, you’ll learn:
Why retail is the quickest and easiest way to boost income as an aesthetician
How selling retail can increase your businesses bottom line (I’m pulling out the numbers and math skills)
The entrepreneurial mindset shift you need to see the power that retail holds
How the U.S. market presents one of the best opportunities in the world to sell retail, and my top tips for leveraging those opportunities