What if instead of constantly trying to capture the attention and convert new clients, you could dial back and focus on the clients you already have, but still make 95% more?
Yes, 95% more, that’s what client retention can do for your revenue.
According to a study conducted by the Harvard Business Review, a 5 percent increase in client retention can increase revenue from 25 to 95%.
Or how about this metric: it is 5 to 10 time more expensive to acquire a new client versus retaining a pre-existing one.
And beyond those numbers, who wouldn't want a business where they can get off the hamster wheel of more, more, more, and instead go deep with their client relationships and create an outstanding and remarkable experience that keeps them coming back for more (and spreading the word about your biz like wildfire)?
The answer: no one.
And that work of building relationships for retention is precisely the zone of genius of my guest on this week’s episode, Andrea Ames.
Andrea is the founder of Idyll Point Group, the host of the After the Sale podcast, and is a bonafide client retention expert who is also a sought-after keynote speaker, workshop leader, consultant, and coach, as well as the author of numerous journal and magazine articles and two award-winning books.
As you’ll hear throughout this episode, Andrea’s genuine passion is helping businesses to make their customers wildly successful through engaging and authentic client retention efforts, and I know you’re going to be left with not just the inspiration, but the insights you need to take your client retention efforts to the next level.
In this episode you’ll learn:
Where creating an exceptional client experience begins in your client’s journey
How to begin looking at your current client retention metrics and start moving the needle, plus why client retention is so critical for the success of your business
Andrea’s top tips for creating an outstanding onboarding experience that wows your client and helps you operationally
What to do after the sale that keeps your clients coming back for more and spreading the word about your services
References Mentioned in Episode #056: 3 Keys to Building Powerful Client Relationships That Lead to Retention with Andrea Ames
Listen to Andrea’s podcast, After The Sale.