If you’ve ever worked within a medical aesthetics environment, you’re likely familiar with the concept of product bundling, but the reality is, it doesn’t matter whether you’re a day spa owner or a solo aesthetician, everyone’s profits can benefit from bundling!
As a spa retail sales strategist, I know that the most significant factor in building a spa to six- and seven-figures in revenue rests on retail, which is why you want to get your clients on board with retail from the get-go so that they’ll:
Begin to truly understand and experience the benefits of quality skincare products
And achieve the best results possible from their treatment, causing them to fall even more in love with what you offer
However, you can’t just throw together some popular product and treatment pairings and call it a day…
Like everything with business and more specifically, retail sales, there’s a strategy involved, and that’s what you’ll learn in this episode as I chat about the best ways to bundle products with treatments and how to properly present them to your clients.
As you’ll listen, you’ll learn how bundling products not only boosts your profits in the immediate here and now, but it also is helping to set the stage for client retention and future retail purchases.
Key takeaways from this episode include:
The key to getting your potential client onboard with an at-home care regimen
How product bundling can apply to non-medical treatments such as waxing, lashes, microneedling, and more
The long-term statistical benefits of product bundling for your new clients
Why it’s crucial to present your product bundles properly and provide options
References Mentioned in Episode #063: Bundling Products for a Major Profits Boost
Get further insights and ask your questions on product bundling inside the Spa Marketing Made Easy community.
Learn more about treatments offered at Potomac Medical Aesthetics.
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