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EP 033: 6 Ways to Leverage Your Instagram Stories

marketing Jun 01, 2019

Remember when Snapchat first appeared on the social media scene and you thought, “Oh great, another social platform I have to keep up with?”


Well, if you’ve been around me long enough, you know I’m a huge proponent of mastering one to two social media channels before moving on to a third platform.


For the majority of aestheticians and the audiences we cater to, our top two channels are going to be Facebook and Instagram.


And chances are if you’re keeping up with the marketing on those two channels, the thought of adding in a third will likely seem unnecessary.


But in any case, if you were intrigued by Snapchat, but found it to be a poor use of your time and effort, you’re in luck because Instagram Stories have rapidly shoved Snapchat off the scene because Stories are not only easier to create, but you've already got an audience on Instagram who love the platform. No need to build a new following!


In case you’re not familiar with Instagram Stories, they’re short photo and video slideshows that don’t appear on your main Instagram page or “feed,” but are viewable by clicking your profile picture or will appear at the top of your follower’s “home screen” feed.


When a viewer clicks into your Story, or automatically enters your Story through their “Story feed,” the pieces of your Story will automatically play in the order you've uploaded them to Instagram. Your Stories will be viewable for 24 hours and will then disappear from view for Instagram users.


This sub-channel within Instagram provides a massive opportunity for engaging with your followers and with many other users on Instagram who are not your followers…yet!


So, in this episode, I’m giving you six ways to leverage your Instagram Stories and create more opportunities to connect, engage and convert your Instagram connections into more conversations and clients.


In this episode you’ll learn:


  • How Instagram Stories differs from your feed and how to think about the content you share in this sub-channel
  • 6 ideas for content to share through your Instagram Stories that will get you connected and engaging with your ideal audience
  • Some of my top tips for using the tools within Instagram Stories to increase interest, make creating content easier and maximize engagement
  • How to determine what content is resonating most with your audience


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