EP 107: The Strategic Secrets of Using Groupon the Right Way
Jan 06, 2020
Thinking of giving Groupon a shot at your spa?
Maybe you just read that question and thought, “you’re kidding?!”
Now hear me out, Groupon is not your answer to becoming a successful spa, it is merely a tool in the journey to get there.
Just like we use Facebook ads to drive traffic and leads, Groupon is just another advertising channel and a client acquisition strategy.
However, like Facebook ads, you can’t just throw up an offer and expect it to go off like gangbusters.
There are strategic pieces involved and you need to understand the foundation of the platform, not to mention your financial foundations.
In this episode of Spa Marketing Made Easy, I’m breaking down the step-by-step strategy for leveraging Groupon successfully so that you can effectively build up your brand awareness and your clientele while seeing a benefit to your bottom line.
In this episode, you’ll learn:
- How Groupon can be a powerful client acquisition strategy
- The key difference between Groupon and Facebook Ads
- The process of setting up a successful Groupon deal and the one thing every Groupon deal should have
- When to use the Groupon strategy in your business and what your sales goals should be
References Mentioned in Episode #107: The Strategic Secrets of Using Groupon the Right Way
- Join the Spa Marketing Made Easy community for free marketing trainings, tips, monthly goal-setting sessions, and to be a part of our Aesthetician Book Club.
- Click here to get the Scale Your Business Bundle featuring our Groupon Tracker.
- Read our current Book Club pick, Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business by Pat Flynn
- Listen to Episode #084: 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker
- Click here to learn more about running a deal on Groupon and to connect with a rep
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
