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EP 107: The Strategic Secrets of Using Groupon the Right Way

marketing Jan 06, 2020

Thinking of giving Groupon a shot at your spa? 

Maybe you just read that question and thought, “you’re kidding?!” 

Now hear me out, Groupon is not your answer to becoming a successful spa, it is merely a tool in the journey to get there. 

Just like we use Facebook ads to drive traffic and leads, Groupon is just another advertising channel and a client acquisition strategy. 

However, like Facebook ads, you can’t just throw up an offer and expect it to go off like gangbusters.

There are strategic pieces involved and you need to understand the foundation of the platform, not to mention your financial foundations. 

In this episode of Spa Marketing Made Easy, I’m breaking down the step-by-step strategy for leveraging Groupon successfully so that you can effectively build up your brand awareness and your clientele while seeing a benefit to your bottom line. 

In this episode, you’ll learn:

  • How Groupon can be a powerful client acquisition strategy
  • The key difference between Groupon and Facebook Ads
  • The process of setting up a successful Groupon deal and the one thing every Groupon deal should have 
  • When to use the Groupon strategy in your business and what your sales goals should be 

References Mentioned in Episode #107: The Strategic Secrets of Using Groupon the Right Way

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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