EP 160: Creating an Authentic Selling Culture Inside Your Aesthetic Practice with Nikki Rausch

marketing Sep 21, 2020

Does the idea of someone, especially an existing or potential client, viewing you as “sales-y” send shivers down your spine? 


It should, because if you’re doing sales the right way, you never have to worry about coming off as pushy or only interested in getting your client’s money. 


Listen, “sales” is not a dirty word. 


Sales are the lifeblood of your business (businesses have to make money to be successful, after all), but for having a relatively *sleazy* reputation, sales success is actually built on your reputation, relationships, and rapport. 


And as my guest on this episode of Spa Marketing Made Easy shares, “Relationship first, rapport always.” Go that route, and you can’t go wrong, and you’ll also see the revenue follow. 


With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, my guest on this episode, Nikki Rausch, now helps entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. 


As a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a replicable process. 


Nikki is the real deal in sales, and isn’t just here with the feel-good, you-can-do-it sales pep talk. 


She’s got the science, the intel, and the experience that will have you excited to begin creating an authentic selling culture inside your aesthetic practice. 


P.S. - Once you’re done listening to this episode, make sure you head to the Spa Marketing Made Easy Facebook group to join in on The Mask Challenge! Don’t know what I’m referring to? You will when you tune in! 


In this episode, you’ll learn:


  • Why sales isn’t a bad word and how we can start flipping the belief of “sleazy sales” on its head
  • Nikki’s background in communications and sales, and how her approach plays into psychology, neurolinguistics, and habits and patterns 
  • How to put customer at ease so they can be more forthcoming about their true needs 
  • The process of creating a selling culture and system with Nikki’s 5-step process she calls “The Selling Staircase”


Resources Mentioned in Episode #160: Creating an Authentic Selling Culture Inside Your Aesthetic Practice with Nikki Rausch



[ Subscribe to Spa Marketing Made Easy on iTunes ] 


As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 


It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!


If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked