EP 181: Unveiling Our New Brand + Assessing Your Branding

New year, new brand!  

This past year brought so much into perspective here at AddoAesthetics, and one of those things was what we truly help our people with. 

After having countless phone calls with spa owners all over the country and hearing first-hand how we helped spa owners bring “calm to the chaos,” it was clear that what we did and how we shared that, weren't entirely aligned. 

We dug deep and got clear on how we help spa owners create systems and processes that pave the way for true freedom, flexibility and financial growth and through that, discovered that it was high-time to give AddoAesthetics a visual glow-up! 

I’m so excited to unveil our new brand and website with you, but of course, wanted to make sure you walked away with some solid takeaways that you can apply to your own brand and business. 

So, in this first episode of 2021, I’m discussing what factors came into play to realize that it was time for AddoAesthetics to get a rebrand and the three key questions you can ask yourself to assess where your brand stands between who you are and what you do with who you serve and how you serve them. 

Let’s dive in! 

In this episode, you’ll hear: 

• What brought me to the decision of a rebrand and why 2020 was the best time to make a big project like that happen for the business
• How I found what our “brand superpower” was an how it boils down into our brand story
• The 3 key questions to ask yourself about your brand as we enter 2021
• Why you have to dig deeper into your “why’ to get to the crux of what your brand does 

References Mentioned in Episode #181: Unveiling Our New Brand + Assessing Your Branding

• Learn more about Post With Purpose, our social media membership where you’ll learn how to develop your brand story and visuals as well as create a month’s worth of social content in just a few hours
• Listen to Episode #026 - Defining Your Spa’s Brand and Crafting Your Mood Board with Chris Beltran
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on Apple Podcasts, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on Apple Podcasts, and click here to access the free resources already unlocked!