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EP 285: Keeping Your Business and Tech Secure with Daniela and Kyle

business education Jun 27, 2022

We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. 

 

I’m talking about your spa business getting hacked. 

 

It’s one of those things we just don’t want to imagine or simply believe that it only happens to “big, household name” companies, but the truth is, data breaches and security hacks can happen to any business of any size. 

 

And no matter what the size of your business, the results can be devastating. 



That’s why in this week’s episode of Spa Marketing Made Easy, I’m sitting down with my husband, Kyle, an MIT engineer and my resident tech wizard, to talk about all things cyber-security and good computer hygiene so that you can keep your business safe and secure in our digital world. 

 

Now I know this isn’t a “sexy” business topic like revenue growth, profit potential, social media, or marketing, but without securing the house you’re building, you're putting your business at a huge risk of losing the gains you’re working so hard to make. 

 

The truth is, topics like this are topics that Spa CEOs need to concern themselves with, and the good news is that if you simply become aware of these things and take the proper steps to either set yourself up for cyber-safety from the get-go, or carve out some time to create your cyber-secure systems, you can move forward knowing you’re operating with a safe and secure foundation.

 

In this episode, we discuss: 

 

  •  My personal experience working with a spa that got hacked and how it impacted their business
  • The steps you need to take online to ensure your passwords are truly strong and secure 
  • Considerations around backing up your business’ data and crafting credentials that further secure your business’ information
  • Our go-to password protection tool that we use to help onboard and offboard team members while ensuring our security information stays safe 

References Mentioned in Episode #285: Keeping Your Business and Tech Secure with Daniela and Kyle

 


 

Episode Transcript

 

 
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Join the Aesthetic Marketing Seminar 2022

 

The Aesthetic Marketing Seminar is the premiere spa marketing event of the year taking place on May 16 + 17, 2022. You will learn the most relevant strategies and systems that today’s spa owners need to shift from biz chaos to Spa CEO.

 

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