Spa Marketing Made Easy Podcast
One of my favorite practices every January is to set my intention for the year.
(If you’re reading this and thinking “I didn’t do that!” It’s never too late. Tune in to hear more about the process.)
The word (or phrase) I select is the constant...
Not hiring is risky business.
Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.
I’m not saying it’s not attainable, but it...
Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell.
Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise.
There are currently 37...
You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.
Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love.
My guest on today’s episode has...
When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”
Today’s episode of Spa Marketing Made Easy is doing just that.
Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program,...
The greatest gift in coaching is witnessing the “Aha!” moments that happen for my students.
My guest on this episode of the Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.
Charlie...
What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!
This new venture is a marriage...
Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable.
Not only is it easier to market and sell to an existing...
Ambitious women are wired for guilt.
I know that statement packs a punch, especially if you let it sink in.
Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle...
A sentiment I’ve often shared is that “it’s never too late to start,” and my guest on this episode of Spa Marketing Made Easy is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any...
Is your spa’s revenue stuck at the $28-30K per month mark?
Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your...
If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion.
Maybe you set out as a solo straight out of school and now you’re focused on building your empire.
Maybe you set...