Spa Marketing Made Easy Podcast

If you’ve been a Spa Marketing Made Easy listener since at least early 2020, you’re already familiar with my guests on this episode. 

But in case you’re new, here’s the quick recap: all throughout 2020, my Growth Factor students, Sara and Melissa, the...

Does the topic of liability leave you running for the hills?

Sure, the topic of this episode isn’t as sexy as sales goals or social media tactics, after all, any story surrounding liability is usually one that makes your shoulders tense up and compels you to cover your ears. 

...

Help your clients optimize and maintain results between treatments? Check. 

Build stronger bonds of client loyalty? Check. 

Increase your retail revenue? Check! 

Sounds like selling at-home devices is a win-win (win), right? That’s because it is!

It’s no secret that I love paid advertising, particularly on Facebook and Instagram. 

I’ve said it many times here on Spa Marketing Made Easy, and I’m confident I’ll say it many more, but in this week’s episode, my guest and I are digging into a...

“The riches are in the niches.” 

You may have heard the saying before, but you might also be thinking, “How does specializing in one thing bring me more clients, more revenue, more success? That doesn’t add up!” 

I know it might seem...

You know you need to be on social media, especially Instagram. 

You also know you need to be consistent in your posting to the platform, but if you’ve experienced the random and spammy comments proclaiming “Nice!” on your posts, or engagement from people who not...

What do you do when it feels like all the progress you’ve made toward your goals feels derailed?

While you may feel defeated, the answer isn’t throwing in the towel, but rather, finding a new framework, resetting your goal, and crafting a new plan. 

In quite...

Are you pulling together your spa’s promotions without much rhyme or reason other than the fact that you think it’ll bring new clients through the door? 

How about drawing up a deal only to realize (once people are taking you up on it) that your promotion...

Publicity month is still going strong here on The Spa Marketing Made Easy podcast, and in this episode I’m welcoming back Alana and Jared Mitchell of Skincare by Alana as we talk all things media and publicity!

Alana and Jared were my guests back on Episode 78 and Episode 89...

If you’re tuning into this episode as it’s released, you’re well aware of the current state of our world, the economy, and the brick-and-mortar industry. 

This week’s podcast episode is pulled from a training I did for clients and members of my paid...

Battling imposter syndrome. 

Clamming up in the face of the camera. 

Saying to yourself “I’m better behind the scenes, I just want to see my clients shining in the spotlight.” 

These are all things I’ve heard from countless...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking...