Spa Marketing Made Easy Podcast

You know your sales numbers could benefit from an incentive program, but where to begin? Whether your spa has a team of two or twenty, incentive programs are one of the best ways to motivate your team to meet and exceed your spa’s sales goals.

However, running an incentive program...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge, fine-tune your client communications, and stay on top of your game as an aesthetic expert.

In this week’s...

If you work within the medical aesthetics environment, you’re likely familiar with the concept of product bundling and its benefits, but as I’m sharing in this episode, solo aestheticians and day spa owners can benefit from product bundling, too!

In this episode you’ll...

One of the (many) reasons I love sharing stories of successful spa owners and solo aestheticians is that to grow to new levels; it helps us to see others who are already doing it. Their stories of how they navigated the journey shows us what’s possible, and their lessons on how they...

To be an expert means knowing a lot about one thing rather than knowing a little about a lot of things. As an aesthetician, you may be afraid to stake a claim and specialize out of fear of not bringing in enough clients, but as my guest on this episode of Spa Marketing Made Easy can testify,...

Unless you’ve been living under a rock, you’ve likely heard of Groupon, and maybe you’ve even bought one for a local experience yourself. But have you ever considered using Groupon to grow your own aesthetic business?

I’ll admit I’ve been skeptical of Groupon...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about something that...

You’re a big dreamer and hard worker, and you’ve got a vision for your career or business. But I also know that you likely struggle with overwhelm, and maybe even burnout.

This phenomenon is due to operating at “peak performance” instead of “high performance,”...

#Beautybomb Show Notes Template

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb,...

Are you tired of running the rat race of constantly needing to find and sell your services to new clients? Good news is there’s a way out of the race, and it’s called retention.

Here to discuss building powerful client relationships that lead to thriving rates of client...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about fillers, which if...

Today’s guest is a little different than my usual interviewee in the sense that, yes, she is a successful business owner, but the topic of her business isn’t what we’re discussing.

Instead, we’re diving into the money mindset that helped her achieve her success in...