Spa Marketing Made Easy Podcast

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.

Money...

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?

Facebook AKA the new “digital word-of-mouth” platform.

We live in a world where the moment an experience ends, we want to tell others about it...

Whenever I embark on a conversation about money mindset I always get that one Snoop Dogg lyric stuck in my head…

“Got my mind on my money and money on my mind…”

I can’t be the only one! 

In any case, my hope is that if you’ve been a...

I know I’m not the only planning nerd out there who loves a fresh notebook, clean slate spreadsheet and new year marked on the calendar! 

However, as eager as we may be to start plotting our 2023 plans, diving right in doesn’t serve our goals in the long run.

If we...

What does it actually mean to “go viral?” 

Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile. 

As a...

Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? 

It’s in the tech. 

It’s no secret that I’m a fan of utilizing software alongside your systems in...

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays! 

And you know what else that means, right?

It means that the biggest spa sales weekend is right around the corner! 

That’s...

Being the boss of your own business comes with a lot of perks like setting your own schedule, working your spa and space you want, having unlimited earning potential…

Having that kind of freedom is why most spa owners venture into entrepreneurship in the first place, but with that...

Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? 

Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and...

You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. 

Sure, there’s plenty of marketing you can do to take your best shot at making...

Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today! 

I’m talking about SEO aka...

As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own. 

Now, there are...