Spa Marketing Made Easy Podcast

Whether you own your beauty business or you work as a team member at a spa, it is critical that you have a well-rounded understanding of foundational business principles. And as today’s guest, Carla Jones, explains, the couple of pages of business material in the back of your beauty school...

Sometimes when I tell aestheticians that they have the power and capability to become a six-figure earner (while being solo), I get responses of total bewilderment.

“How is that possible?”

“It’s just me in my business. I can’t imagine being able to...

Anyone who’s a working mom knows the struggle of trying to “do it all,” which also comes with the lesson that if you’re going to try to do it all, it’s difficult to do it all well.

Cue the mom guilt.

With a 17-month-old, I’m right there in the...

If you’ve been connected to AddoAesthetics for a while or been a listener of Spa Marketing Made Easy for even just a couple of episodes, you know I’m passionate about spa retail sales.

I consider it my zone of genius, which is why much of my work has centered around...

You became an aesthetician because you have a passion for skincare and there’s no better feeling than helping someone radiate with confidence.

But what doesn’t feel great is when the work you’re putting in isn’t generating the pay you deserve or even the pay you...

You’ve likely heard the saying, “there are riches in the niches,” but if you haven’t, you’re going to learn the truth behind that saying today.

In this episode of Spa Marketing Made Easy, I’m chatting with Regina Felix aka Regina Brows of Build Your...

Do you consider yourself an entrepreneur?

Traditionally speaking, an entrepreneur is someone who owns their own business, which if you own a spa or operate as a solo aesthetician, would mean that you’re an entrepreneur!

But even if you work as an employee for a spa, and...

As aestheticians, I wholeheartedly believe we provide more than just beautiful skin. We’re also healers and confidence creators, so when I heard from one of my guests on today’s episode that 50-60 percent of aesthetic schools have closed since 2009, I was honestly shocked.

I...

Maybe you crave the freedom to set your own schedule.

Perhaps you want to have the choice of what protocols and products you use with your clients, or you want all the perks you’ve heard about being your own boss as a solo aesthetician.

No matter the reason, there’s no...

With 25+ years of experience as an aesthetician, Kirsten Foss is today’s go-to business coach for aestheticians and spa owners aiming to fully step into their power and own their role as a leader.

In today’s episode, she walks us through her leadership ethos and why she...

Welcome to the first episode of the Spa Marketing Made Easy Podcast with your host, Daniela Woerner, L.E.!

In this episode, you’ll hear about the intention behind the Spa Marketing Made Easy podcast, what you can expect to hear and learn in upcoming episodes, and how the strategies and...