Spa Marketing Made Easy Podcast

We may have just turned the corner on Quarter 4, but that means it’s time to start looking ahead to next year! 

I know, I know, you may be thinking I need to slow my roll...we haven’t even made it to Halloween yet! 

But I promise, now is not too soon. 

...

How do you know when you’ve found your calling? 

How do you know when you’ve veered off track? 

And how do you decide to pivot to pursue your most powerful sense of purpose? 

It’s these questions that my guest, Anna Powers, a lawyer turned...

You may be looking at the title of this episode and thinking, “Huh? How does processing emotions have anything to do with marketing?” 

Well, it may not be an obvious correlation, but our emotional well-being and mental health is absolutely critical for running a...

Can you truly have a successful business or thriving career at the expense of your health?

I know, it’s a loaded question. But realistically, the answer is a simple, “no.”

Let’s break it down like this: if a successful business is the bridge to...

“The riches are in the niches.” 

You may have heard the saying before, but you might also be thinking, “How does specializing in one thing bring me more clients, more revenue, more success? That doesn’t add up!” 

I know it might seem...

What do you do when it feels like all the progress you’ve made toward your goals feels derailed?

While you may feel defeated, the answer isn’t throwing in the towel, but rather, finding a new framework, resetting your goal, and crafting a new plan. 

In quite...

They’re back for their first official update of the year! 

I’m talking about today’s guests on the podcast, Sara Sykes and Melissa Lanno, who are the co-owners of Sykes & Lanno, and are officially one month into their Growth Factor journey to hitting seven...

Have you ever found yourself mid-treatment and thinking, “If only this product had this”? 

Or “If only I could do that, this product would be perfect.” 

As an aesthetic expert working full-time in the treatment room, you’re the utmost...

With technology continually shifting and consumer behavior moving with it, there’s one constant you can always count on in business: change. 

However, there is one exception to that rule, and it’s been a mainstay of business since the beginning of time, and that’s...

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies...

Just because you’re not a medical doctor doesn’t mean you can’t start and grow a successful medspa.  

If you don’t believe me, I’d like to introduce you to one of my Spa Retail Rockstars, Supreet Ghuman. 

Supreet is the founder and owner of Skin Sutra...

Over the years of growing my business, I’ve heard other business owners mention taking a couple of classes down at their community college, or going so far as to get their MBA to learn the ins and outs of owning and operating a business. 

Now I’ll start off by saying that...