Spa Marketing Made Easy Podcast

Recently, a beautiful Spa Marketing Made Easy listener asked a question inside the Facebook group, and rather than type out a long response or go live in the group (something I do often, which is why you should join if you’re not in there already!), I thought I’d go ahead and record...

Maybe you studied, or are currently studying aesthetics straight out of high school. 

Or maybe you went and got a degree in something else or had a full career in another industry before finally pursuing your dream of working in spa. 

No matter where you are  in your...

It’s not uncommon for the foray into entrepreneurship to be less like a swan dive and more like a cannonball. 

You’re making moves, and you’re making them fast, all in the hopes of building up enough momentum to get your business off the ground so it can soar.

...

As aestheticians, we share touch and personal connection with our clients, which means that energy exchange plays a huge role in our client experience. 

And if we come to our work with our energy unbalanced, or we find our energy affected by that of a client, it’s critical that we're...

Stop doing $10 an hour tasks in your business. 

Stop doing $100 an hour tasks. 

So, what are the tasks you should be doing in your business? 

The $1000 an hour tasks. 

Now let me momentarily backpedal because I already know what you may be thinking…

“$1000 an...

There’s an old sentiment when comes to business relationships and how it predicates your success…

“It’s all about who you know.”

While this is true to a degree, because knowing who influences various areas of your community is essential in knowing how to leverage...

When I speak with aesthetic experts who have recently taken the leap to start their own aesthetic business whether it’s as a solo practitioner or a spa with a team of aestheticians, one of the most common questions I get asked is, “how do I build a business that lasts?”

...

Silver linings, looking on the bright side, glass-half-full...however you coin the idea of optimism, what you’re actually doing is choosing to be positive. And yes, positivity is a choice.

While being positive isn’t a marketing strategy per se, when embraced and embodied, the power...

Today’s guest is a little different than my usual interviewee in the sense that, yes, she is a successful business owner, but the topic of her business isn’t what we’re discussing.

Instead, we’re diving into the money mindset that helped her achieve her success in...

Vulnerability, fear, self-compassion, judgement…these are all things we tend to face, especially as women, but even more so as entrepreneurs and aestheticians carving out our own definitions and pathways to success. But just because we face them doesn’t mean we’re doing the...

We all know that it’s good to be grateful.

But are you really, truly feeling that gratitude?

The truth is, having an attitude of gratitude requires practice, consistency, and specificity, which isn’t always easy, especially if we feel like we’re in a tough...

It’s only been a couple of years since I began to dip my toe into the world of “woo-woo.”

See, I’m a spreadsheet type of girl, I like my neatly aligned cells with clear-cut numbers and results that can be tied to tried-and-true data.

While I still love (and...