Spa Marketing Made Easy Podcast

If there's one spa and aesthetics that is crucial to understand, it's the impact of the legal framework within which we operate.

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our...

We know the bread and butter of the spa industry are great before + after photos.

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max...

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. 

That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking...

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

 ...

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. 

If you’re sitting in a place where the...

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! 

This new venture is a marriage...

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. 

Not only is it easier to market and sell to an existing...

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again. 

In this episode, I’m...

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. 

However, not every item on...

Figuring out insurance coverage for your business can feel like a daunting task because not all businesses are set up equally.

Not to mention the confusing language and overwhelming amount of options you have to decide what’s necessary for your business.

It’s not a very...

“Is this what the CEO of a seven figure company does?”

The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar. 

A time tracker exercise is going to help you pinpoint...

How do we balance these two energies in business? 

Can you be both feminine and masculine in a leadership role? 

Yes, especially in the spa industry, the coexistence of both energies helps you lead from a place of doing and from being. 

The first step...