Spa Marketing Made Easy Podcast

EP 146: A Step-by-Step Process to Hiring Your Dream Team business leadership Aug 03, 2020

 

Whether you’re ready to scale your aesthetic practice by growing your team now, or you’ve got a vision for expanding beyond being a solo in the future, having a thorough understanding of the hiring process will always serve you well. 

 

( Yes, even if you never hire...

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EP 145: Pivoting Through the Pandemic with Sara and Melissa of Sykes & Lanno Skinbar leadership Jul 27, 2020

We may not be out of the woods with COVID-19 just yet, but as my Growth Factor students Sara and Melissa of Sykes & Lanno Skinbar have shown, we can still navigate through it with total grace and grit. 

 

Since the start of 2020, Sara, Melissa, and I have sat down to record an...

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EP 141: Defying Doubt to Chase Your Dreams with Lauren Hum, CEO of Orchid Skin Company leadership Jun 29, 2020

 

Ever met someone and intuitively knew they had something special, but then you hear their story and they not only confirm that belief, but simply blow you away? 

 

That’s what happened when I met my Growth Factor Framework student and guest on this episode, Lauren...

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EP 140: The Fusion of Science and Nature with Victoria Tabak, CEO of Nature Pure Clinical Skincare leadership Jun 22, 2020

 

If you’ve ever wondered what goes into crafting a product line between the scientific research, intention, heart, pure passion and drive, you’re going to love this episode with Victoria Tabak, the CEO of Nature Pure Clinical Skincare. 

 

I first met Victoria at the...

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EP 137: Navigating the Economic Impacts of COVID-19 with Growth Factor Students, Sykes & Lanno leadership May 25, 2020

If you’ve been a Spa Marketing Made Easy listener since at least early 2020, you’re already familiar with my guests on this episode. 

 

But in case you’re new, here’s the quick recap: all throughout 2020, my Growth Factor students, Sara and Melissa, the...

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EP 136: The Importance of Having Proper Liability Coverage for Your Aesthetic Practice with ASCP leadership May 18, 2020

Does the topic of liability leave you running for the hills?

 

Sure, the topic of this episode isn’t as sexy as sales goals or social media tactics, after all, any story surrounding liability is usually one that makes your shoulders tense up and compels you to cover your ears. 

...

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EP 131: How to Reset Your Goals and Create New Plans for Your Business with Ali Schiller leadership mindset Apr 13, 2020

 

What do you do when it feels like all the progress you’ve made toward your goals feels derailed?

 

While you may feel defeated, the answer isn’t throwing in the towel, but rather, finding a new framework, resetting your goal, and crafting a new plan. 

 

In quite...

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EP 129: Reaching 7-Figure Celebrity Aesthetician Status Through PR With Alana and Jared Mitchell leadership marketing Mar 30, 2020

 

Publicity month is still going strong here on The Spa Marketing Made Easy podcast, and in this episode I’m welcoming back Alana and Jared Mitchell of Skincare by Alana as we talk all things media and publicity!

 

Alana and Jared were my guests back on Episode 78 and Episode 89...

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EP 128: How to Recession Proof Your Spa Business leadership Mar 23, 2020

 

If you’re tuning into this episode as it’s released, you’re well aware of the current state of our world, the economy, and the brick-and-mortar industry. 

 

This week’s podcast episode is pulled from a training I did for clients and members of my paid...

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EP 127: Pushing Past Fear to Get Publicity and Impact Millions with Selena Soo leadership marketing Mar 16, 2020

 

Battling imposter syndrome. 

 

Clamming up in the face of the camera. 

 

Saying to yourself “I’m better behind the scenes, I just want to see my clients shining in the spotlight.” 

 

These are all things I’ve heard from countless...

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EP 117: 4 Simple Steps for Organizing Your Life Like a CEO inspiration leadership Feb 10, 2020

 

So often we talk about a work/life balance, but the truth is, your life and how you keep it organized plays a large role in your business’ success. 

 

That’s because with you as your business’ leader, if your life is in unorganized chaos, your business will...

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EP 115: Defining Your Path to Success with The Business Map Method by Terra Bohlmann leadership Feb 03, 2020

Do you want to set your business up for sustainable, long-term success, be organized, clear-headed, and not burnt out scrambling to stay on track with your goals? 

 

Of course you do. 

 

That’s a no-brainer, right?

 

Well, you need more than just a goal or even a...

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