Spa Marketing Made Easy Podcast

EP 373: How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks! Weeks! business marketing Mar 25, 2024

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting...

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EP 372: Up Your Game with Google Business Profile in 2024 with Ryan Files of High Level Marketing business marketing Mar 18, 2024

Navigating Google's updates can feel like trying to hit a moving target, but we've got you covered in today’s episode of Spa Marketing Made Easy.

Listen in and take notes as Ryan Files, the VP of Sales at High Level Marketing and a veteran in boosting spa visibility, returns to the...

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EP 367: The Spa CEO Journey: What’s The Next Right Step For You? education marketing Feb 12, 2024

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. 

 

That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking...

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EP 366: 3 Ecom Strategies You Need in 2024 from Gamal Codner e-commerce marketing Feb 05, 2024

We live in a world that prioritizes ease and convenience.

 

The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. 

 

Put on your headphones if you’re ready to learn about this source...

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EP 364: Money Mindset + Management with Daniela + Nicole business education marketing Jan 22, 2024

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

 

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. 

 

If you’re sitting in a place where the...

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EP 363: $46.5K in 7 Days - How Ashlen Day Ran Her Best Gift Card Promo Yet business inspiration marketing Jan 15, 2024

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.

 

In my Growth Factor Framework program, we ask our Spa CEOs to share a win every Wednesday to serve as a reminder that they...

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EP 362: Building a Winning Paid Ads Strategy with Tara Zirker business e-commerce marketing Jan 08, 2024

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. 

 

I’ve been in your shoes. 

 

What is Meta? 

How do I know which ad campaign objective to select?

Should I use an image or a video?

 

This is just...

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EP 359: Franchising Your Spa with Founder of VIO Med Spa, Joe Stanoszek business marketing Dec 18, 2023

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. 

 

Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise. 

 

There are currently 37...

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EP 357: Sharing Event Strategies that Resulted in $225K with Samantha Surman business inspiration marketing Dec 04, 2023

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”

 

Today’s episode of Spa Marketing Made Easy is doing just that. 

 

Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program,...

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EP 354: Determining + Increasing Your Lifetime Customer Value with Scott Bell of High Level Marketing e-commerce education marketing Nov 13, 2023

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. 

 

Not only is it easier to market and sell to an existing...

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EP 352: From Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie Brewer business inspiration marketing Oct 23, 2023

A sentiment I’ve often shared is that “it’s never too late to start,” and my guest on this episode of Spa Marketing Made Easy is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any...

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EP 351: What Does a Spa Manager Do? business leadership marketing Oct 16, 2023

Is your spa’s revenue stuck at the $28-30K per month mark? 

 

Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your...

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