Spa Marketing Made Easy Podcast

We talk to ourselves all the time. 

Most of the time without even realizing it. 

Inner dialogue is a way to process events that happen in our lives. The relationship that never stops growing is the one you have with your inner self.

It’s an incredibly...

There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.

His passion for training medical aesthetic professionals stems from his deep understanding of the current industry and the future it holds. 

A Board-Certified Plastic and Reconstructive...

Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. 

Yes, these are visual elements for brand representation, but a brand at its core is heavily focused around who the company is and why customers should support...

Spa owners are in the confidence business. 

Helping people find their true beauty in this industry is a gift and requires energy poured into another person.

So naturally spa owners must be confident people themselves, right? 

Navigating confidence is a daily ebb...

The greatest adventure of a woman’s life will be the journey she takes to unlock her feminine power.

Reclaiming that power helps women turn negative self-talk into empowering thoughts. 

Are you ready to unlock yours?

In today’s episode, my guest Regena...

Your brand is not your logo or your color palette.

Those things may be part of your brand kit, but your actual brand is the foundation of everything you bring to life both inside and outside of your business.

It’s your message. It’s your reputation. It’s the words...

Boundary is a word often tiptoed around because to set them properly, you need to step outside of your comfort zone.

And that’s a hard place to be in life or business. 

In both your professional and personal lives, boundaries are an essential piece to establishing...

Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency. 

And a little bit of grit plus recognizing that striving for perfectionism will always leave you unsatisfied because it’s impossible to achieve.  

Resiliency is...

There’s no surprise that females in leadership positions try to suppress their feminine energy. 

Our minds are trained to remove our emotions from the workplace because femininity is viewed as a sign of weakness and is not part of the “normal” building blocks of...

Gratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? 

Well, that all lies in the power of a positive mindset. 

A business friend of mine shared that “a positive mindset is your greatest weapon,” and in this...

Whenever I embark on a conversation about money mindset I always get that one Snoop Dogg lyric stuck in my head…

“Got my mind on my money and money on my mind…”

I can’t be the only one! 

In any case, my hope is that if you’ve been a...

I know I’m not the only planning nerd out there who loves a fresh notebook, clean slate spreadsheet and new year marked on the calendar! 

However, as eager as we may be to start plotting our 2023 plans, diving right in doesn’t serve our goals in the long run.

If we...