Spa Marketing Made Easy Podcast

EP 267: Scaling from Solo and “Doing it Scared” with Allison Cremona marketing mindset Feb 14, 2022

Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. 

 

In this episode, you’re going to hear from one of those Spa...

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EP 265: Becoming a Spa Industry Educator education mindset Jan 31, 2022

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. 

 

Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got...

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EP 261: How to Do a Promotional Debrief marketing mindset Jan 03, 2022

Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs. 

 

But I’ll let you in on a little secret…

 

One of the most profitable moves...

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EP 260: Holding Yourself Accountable - Part 4 - Annual Planning Series business mindset Dec 27, 2021

So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what?

 

Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in...

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EP 259: Planning for Support - Part 3 - Annual Planning Series business mindset Dec 20, 2021

It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well... 

 

“It takes a village.” 

 

Yes, even if you’re a solo aesthetician or spa owner, you too need support because whether...

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EP 258: Planning Your Quarterly Focuses - Part 2 - Planning Series business mindset Dec 13, 2021

Welcome to Part 2 of our Annual Planning Series on Spa Marketing Made Easy!

If you’ve yet to listen to Part 1, be sure to listen to that part first to get a firm understanding your commitments. 

 

And once you’re clear on your commitments, bandwidth, and the values you want...

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EP 257: Understanding Your Goals and Commitments - Part 1 - Planning Series business mindset Dec 06, 2021

With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking…

 

“How am I going to do this?” 

 

Whether you’ve got a big audacious goal you want to achieve in...

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EP 256: Mapping and Fulfilling Your Goals for Greatness with Mechelle Barras inspiration mindset Nov 29, 2021

It’s the most wonderful time of the year …

 

No, not just the holiday season -- goal setting season

 

Ah yes, the time to round out the year with reflection on all that’s transpired and look to the year ahead to vision and put an action plan to the dreams...

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EP 254: Discovering Your Worth and Igniting Your Richness Revolution with Selina Gray inspiration mindset Nov 15, 2021

How do you define being and feeling rich? 

 

Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. 

 

As my guest on this episode of Spa Marketing Made Easy, Selina Gray, explains - richness isn’t a number in...

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EP 253: Living and Leading With Courage with Dave Hollis business mindset Oct 25, 2021

Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face.

 

However, as my guest in this episode of Spa Marketing Made Easy shares, that’s your...

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EP 252: The Difference Between Building a Company vs. Creating a Job business mindset Oct 18, 2021

Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths:

 

1- the path of entrepreneurship 

 

2 - the path of self-employment

 

Don’t be fooled, these two paths may sound...

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EP 251: Hosting 5-Figure Spa Events with Taylor Moody marketing mindset Oct 11, 2021

Beautiful events have always been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 

 

Now with in-person events inching back into the repertoire of...

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