Laura’s story: From burnout to thriving, reimagining what’s possible
In the Canadian city of Winnipeg you’ll find Laura Novak’s laser clinic and spa, LN Aesthetically Yours.
Laura first opened the doors in late 2017 with esthetics being her core focus, offering manicures, pedicures, limited waxing, laser treatments and skin treatments.
Laura’s goal since opening the doors was to eventually become known for medical aesthetics and she’s now proud that laser treatments have become her primary income.
Laura first joined Addo Aesthetics in Spa Retail Rockstar, which she attributes to helping her understand more of what Addo was about and how the courses worked.
After seeing the resources available to her, Laura invested in Post with Purpose before joining Growth Factor Framework, which she said gave her the guidance to scale her business beyond what she originally pictured for her business as a solo operator.
Laura Novak’s mindset has shifted in a big way after reimagining what is possible for her spa in Winnipeg, Canada.
“One of the best things Addo has done is helping me understand how a Spa CEO should be running their business, working on the business rather than in the business,” Laura said.
“You really do experience an insane mindshift working with Daniela. You think you know what you're doing when really all you are doing is hustling towards burnout, especially us solo operators.”
“Addo has helped me realize what I really want, where I want to be and the steps I need to take to get there. Before Addo, I figured I would just be the sole operator until the day I was to retire, now my mind has completely shifted and this year 2023 will see some big changes.”
Laura said that before joining the program she struggled to understand how to scale or hire employees to allow her to step outside the business.
“I knew there had to be some sort of strategy to hiring and that is one thing Addo taught me. Knowing I still have the resources from Addo really helps me feel more confident when I am ready to tackle hiring again.”
Laura is focusing on building up her skin treatments offered in the salon and implementing the learnings and confidence she has gained along the way.
“I'm very excited to implement every stage of the framework this year while I make some business and life changes. Lastly, I've gained two Estie Besties who are also from Canada.”