EP 172: Unleashing the Power of Your Personal Brand with April Martini of ForthRight People

You know you need a brand, but did you know that you already have one whether you’ve purposefully created it or not?

If you’re not saying what your brand is, someone else is saying it for you - and when it comes to your brand messaging and communication, it’s you who needs to be in the driver’s seat. 

Before we go further, let’s get one more thing clarified:

Your brand is not your logo and it’s also not your color palette. 

Branding is more of an intangible, amorphous concept, which is why so many business owners grapple with figuring out what their brand really is and what it says about them (take a deep breath - you’re not alone!), but the truth is that it’s the foundation of everything you bring to life both inside and outside of your business. 

That’s why in this episode of Spa Marketing Made Easy, I’m chatting with April Martini, co-founder of Forthright-People, and a whip-smart woman who brings 15+ years of agency experience built upon a design and MBA business foundation to the table (i.e. - she has seen it all when it comes to branding from the corporate down to the personal level!).  

April breaks down why it’s imperative that as an aesthetician, you work to build an authentic personal brand, one that creates consistency of expectations and experience, honesty, trust and a place where your clients can be vulnerable and themselves for the best outcomes, both physically and emotionally. 

In this episode, you’ll learn: 

• What a brand really is and how it creates a connection with and experience for your clients
• The ROI of branding and why it’s worth investing time and energy into so you can not just see better relationships, but also revenue
• Key aspects of your brand to get clear on and refine 
• Exercises to help you narrow in on your unique position in the marketplace and how you can leverage that in your branding

References Mentioned in Episode #172: Unleashing the Power of Your Personal Brand with April Martini of ForthRight People

• Learn more about April’s business, Forthright-People via their website and blog 
• Connect with April on LinkedIn and listen to her podcast, Success Made to Last, for more personal branding insights 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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