Spa Marketing Made Easy Podcast

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again. 

In this episode, I’m...

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. 

Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that...

Did you join us for our Spa Business Boost - Maui Fundraiser event last week? 

In this episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. 

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On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. 

As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to...

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. 

However, not every item on...

If you’ve been listening to my podcast over the past year, you’ve probably heard me talk about the Freedom In Action Grant. 

We launched this grant in partnership with the Liberté Foundation for Women in July of 2022.

Since its inception, we’ve been...

Collaboration over competition is a mantra you’ll hear me use often. 

The success of each spa is a win for all of us in this industry. And we should lean on one another for guidance on how to run efficient businesses.

Mangomint is a leading spa software that my company...

A wise friend once said to me “spa owners are in the confidence business.”

Seems like a heavy weight to carry, but when you think about it, our clients view us as problem solvers where our solutions help build their self-confidence. 

This has stuck with me as a...

Figuring out insurance coverage for your business can feel like a daunting task because not all businesses are set up equally.

Not to mention the confusing language and overwhelming amount of options you have to decide what’s necessary for your business.

It’s not a very...

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.

That’s why I constantly call entrepreneurship a rollercoaster.

Navigating the ebbs and flow of...

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.

I can tell you with certainty that Emage Medical® is the real deal.

This year I’ve talked a lot about my effort in building strategic partnerships with...

“Is this what the CEO of a seven figure company does?”

The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar. 

A time tracker exercise is going to help you pinpoint...