If you’ve ever felt like networking was awkward or transactional, this episode will completely shift your perspective.
Kim Pezzetti joins me on the podcast to share how intentional community-building—not just passing out business cards—can become one of the most powerful, sustainable growth strategies for spa owners.
We talk about how to identify “micro-influencers” in your town, how to nurture reciprocal relationships with low cost and high return, and how to evaluate your community-building efforts like the smart CEO you are.
If you’re ready to move past the surface-level tactics and start truly embedding your spa into the heart of your community, this episode is for you.
What you’ll learn during this episode:
- The “Give Something, Get Something” strategy that builds trust and drives referrals
- Why spa partnerships should start with generosity (and a free treatment!)
- How to allocate marketing dollars for max community ROI
- What it means to be the mayor of your town as a spa CEO
- Real-world examples of low-cost, high-impact local marketing
- How to track community-based marketing like a pro
Resources Mentioned in Episode #431: The Untapped Superpower in Community-Driven Growth
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ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
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