EP 008: Grow Your Spa’s Clientele with Gift Card MarketingApr 24, 2019
Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community.
That strategy is gift card marketing. It’s not the quickest fix out there, but it’s one of the most effective in gaining clients when you’ve got more time to invest than you do a marketing budget.
As you listen to this episode, you’ll learn:
- The entire step-by-step of crafting your spa’s gift card marketing strategy based on my experience of going from brand new to booked out within four months as a new aesthetician
- How to create strong referral partnerships with other business owners in your community
- Critical do’s, don’ts, and best practices for ensuring you receive a high return on investment in your gift card marketing efforts
- How to tie gift card marketing into a diversified marketing strategy as you continue to grow
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