EP 032: Developing You as Your Brand with Salt Freedom

marketing Jun 01, 2019

Not everyone can rock a name like Salt Freedom, but that’s precisely her point.


Your brand isn’t your logo, your color palette or fonts, your brand is YOU. Yes, even if your name is not your business name (don’t worry, we’ll get to that).


If you’re typically an earbuds listener and not a video watcher, for this episode, I’d love for you to pop over to our video recording, even if just for a few minutes after you’ve listened, so you can get a look at Salt.


This woman is her brand to the core, which makes it easy to understand why she’s a branding expert.


From what she’s dubbed as her “Salty Truths” as her messaging and her Why, which informs her brand visuals, everything intuitively and authentically ties together, and it’s because she is simply herself.


Of course, knowing precisely who you are isn’t always easy, it requires a fair amount of deep dive soul work, not to mention, you are ever evolving, but doesn’t that sound like a breath of fresh air?


That the best brand you could ever create is simply you being true to yourself?

It sounds radically freeing to me, and in this episode, Salt is laying down the law on what it takes to truly be your brand so that you can stand out amongst the endless scrolling online and create the genuine connection your potential clients crave.


If your brand has felt boring or like it’s a bit of a sham because it’s just not you, this is the insight you need to hear to get crystal clear on your brand.


In this episode you’ll learn:


  • How to craft a brand message and visuals that don’t get scrolled over
  • The story of Salt’s name and insights on how to name your business or brand
  • The most important thing you have to understand first before you can fully understand your brand
  • How to reverse engineer the process of defining and refining your brand and your message

References Mentioned in Episode #032: Developing You as Your Brand with Salt Freedom