EP 038: Online Booking Made Easy
Jun 01, 2019No matter what industry you’re in, the name of the game in business is all about convenience.
Today’s consumers are busier than ever, and if you don’t make it easy for them to do business with you, you can bet they’ll find another spa or esthetician elsewhere.
Not to mention, researchers have found that the average human attention span can now be compared to that of a goldfish (thanks, technology), which is why it’s crucial to capture your potential client when they’re in the process of deciding “yes.” Because if you don’t, they’re gone in a single click, tap or swipe.
However, when you utilize the power of online booking software in your business, you can make that “yes!” just as simple of a process.
And if you’re wondering just how important online booking is, I will stand confidently in my declaration that online booking is more important than any marketing or networking effort you do. That’s right; online booking is spa marketing strategy number one.
If you’re reading and already have online booking set up, stick around and tune in because I’ve got tons of tips for you, too…
In this episode of Spa Marketing Made Easy, I’m giving you the full crash course in online booking software 101 from what you’ll want to consider when choosing a platform to how to set it up so you’re leveraging all of its capabilities, as well as how to set up your new client onboarding process to ensure a fantastic client experience from the first click.
In this episode you’ll learn:
- Why having online booking capabilities through your website is non-negotiable for your business
- My top tips for simplifying and streamlining your online booking software so it works like a 24/7 salesperson
- Your online booking software set-up checklist
- How to design your new client onboarding process step by step
References Mentioned in Episode #038: Online Booking Made Easy
- Tools including Google Analytics and Zapier
- Scheduling platforms including Booker, MindBody, Vagaro, StyleSeat
- Search “booking software” in the Aestheticians Connect Facebook group
