EP 103: The “Buy $100, Get $100” Spa Gift Card Promotion

It’s the most wonderful time of the year...especially for spa owners and aestheticians, because we are in the swing of the holiday season!

Now’s the time to rock out the last quarter of the year, and to help you do it, I’m pulling one of my favorite lessons inside Spa Retail Rockstar out of the vault. 

Consider it my token of gratitude for having you here in the Spa Marketing Made Easy community, which by the way, this has been a very hot topic of conversation as of late. 

I’m talking about the “Buy $100, Get $100” spa gift card promotion, which has the potential to double your gift card sales from previous years (or more). 

So fire up your notes app and tune in, because this is going to be the year of your top-grossing gift cards sales yet. 

In this episode you’ll learn:

• What the Buy $100, Get $100 promotion is, how it works, and the step-by-step process of preparing for the promotion so you can knock it out of the park. 
• The key elements you need to have in place for the promotion including materials as well as policies and explicit directions. 
• My tips around the logistics of running the Buy $100, Get $100 promotion so you can track your gift card sales success and replicate it for the next big gift card holiday, Mother’s Day!  

References Mentioned in Episode #103: The “Buy $100, Get $100” Spa Gift Card Promotion

• Gift card resources mentioned in this episode include: Plastek, Canva and Vistaprint 
• Listen to Episode #062 with Amanda Whelband where she shares her experience with the Buy $100, Get $100 promotion and how she doubled her holiday gift card sales from the previous year in just 2.5 weeks
• Have questions or want to share your wins? We want to hear them! Come join us inside the Spa Marketing Made Easy Facebook group. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.