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EP 229: Defining and Living Your Core Values with Terrance Bonner

leadership mindset May 10, 2021

If I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, know, the Golden Rule!” Core values are all things we intrinsically have and have developed through our life experiences, but where they become powerful in guiding our journey and growth as people and entrepreneurs is when we define them. 


On this episode of Spa Marketing Made Easy, I’m joined by Terrance Bonner, an esthetician and licensed massage therapist, a massage therapy instructor, and CE provider with a diverse approach to massage and skincare, which has led him to be featured on CBS, FOX, NBC, and The New York Times. 


Terrance is also the author of, “Determination+Core Values=Success,” a workbook-style guide that helps you build a successful business on the foundation of your core values. Listen in as Terrance shares his story behind his core values and insights on how you can find yours to lead you to new opportunities. 


In this episode, we discuss: 


  • What core values are and the role they play in seeing your dreams come to fruition and building a brand and successful business 
  • Why it’s critical to define your personal core values and how they can take shape and display themselves in your business practices and leadership style 
  • Terrance’s backstory behind his core values and how they’ve guided his career and business path 
  • How to know when you’re living your  core values and are in alignment with them


References Mentioned in Episode #229: Defining and Living Your Core Values with Terrance Bonner



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It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!


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