Back to Blog

EP 251: Hosting 5-Figure Spa Events with Taylor Moody

marketing mindset Oct 11, 2021

Beautiful events have always been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 


Now with in-person events inching back into the repertoire of ways we can market, I was thrilled to talk shop and strategy with my Growth Factor student and brilliant businesswoman, Taylor Moody. 


Taylor is a licensed aesthetician and the CEO of Allure Aesthetics in Flagstaff, Arizona, which she founded at just 20 years old. 


Within three years of starting her business as a solo aesthetician, she quickly became the fastest growing med spa in Flagstaff with a team of seven and growing! 


In this episode, we’re diving into all the details of her latest marketing initiative, an exquisitely executed event that brought in over 5-figures of revenue in one day. 


In this episode, we discuss: 


  •  Why Taylor chose to go with an event as her big marketing push and sales driver 
  • The breakdown of time and financials that went into pulling off the event and making it a huge success in turnout and sales 
  • How she structured her event operations and giveaways, plus the biggest mindset pieces that contributed to her event’s success 
  • Her top tips for pre-event planning, post-event wrap-up, and what she’ll do differently next time

References Mentioned in Episode #251: Hosting 5-Figure Spa Events with Taylor Moody



As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 


It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!


If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked





Episode Transcript



Subscribe on Apple Podcasts