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EP 275: Becoming a Micro-Celebrity for Ultimate Industry Authority with Ron Reich

marketing mindset Apr 11, 2022

Have you ever dreamed about being an aesthetic expert who’s a household name? 

 

Or the owner of a spa that the stars frequent? 

 

Maybe you want to be industry-known as a thought leader and educator? 

 

No matter what level of stardom you envision for yourself, the first step (and maybe the peak you aspire to) is becoming a micro-celebrity. 

 

Joining me in this episode to explain what being a micro-celebrity means, what it entails, and how to become one is Ron Reich. 

 

Ron is a marketing and launch strategist for mission-driven experts and coaches who want to scale from 6 to 7 figures and beyond. Together we’re talking all about how to up-level your authority to skyrocket your industry influence. 

 

Even if you have no intention of becoming a “celebrity aesthetician,” I want you to go into this episode with an open mind about what it means to be a “celebrity,” especially on the local level or within the inner-industry space (not necessarily a celebrity on the customer-facing side).

 

This is all about influence and brand-building, and as an aesthetic expert and Spa CEO, influence is key no matter what your vision for future growth. 

 

And like Ron mentions, “We don’t need to be a celebrity to a million people or even a thousand people to be influential.” 

 

In this episode, you’ll learn: 

 

  •  The benefits of positioning yourself as an industry influencer 
  • What it means to be a “micro-celebrity” and what steps you need to take to become one 
  • Why getting clear on your niche is crucial to building your authority 
  • Ron’s top tips on getting clear on your values and creating a brand-aligned atmosphere 

References Mentioned in Episode #275: Becoming a Micro-Celebrity for Ultimate Industry Authority 

 

Join the Aesthetic Marketing Seminar, the premiere spa marketing event of the year, on May 16 + 17, 2022 to learn the most relevant strategies and systems that today’s spa owners need to shift from biz chaos to Spa CEO. 

 

[ Learn More + Get Your Ticket to the AMS


 

Episode Transcript

 
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Join the Aesthetic Marketing Seminar 2022

 

The Aesthetic Marketing Seminar is the premiere spa marketing event of the year taking place on May 16 + 17, 2022. You will learn the most relevant strategies and systems that today’s spa owners need to shift from biz chaos to Spa CEO.

 

CLICK HERE TO GET YOUR TICKET