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EP 305: Getting Cash Confident with Melissa Houston, CPA, CGA of She Means Profit

marketing mindset Nov 14, 2022

Whenever I embark on a conversation about money mindset I always get that one Snoop Dogg lyric stuck in my head…


“Got my mind on my money and money on my mind…”


I can’t be the only one! 


In any case, my hope is that if you’ve been a long-time listener of the Spa Marketing Made Easy podcast, money talk no longer makes you cringe, but rather, lean in. 


We’re no strangers to money talk over here (on the pod and inside my programs), and it’s because: 


1- Money is not evil, it is energy. And as you’ll hear in this episode, it can be the root of opportunity. 


2 - Money is the lifeblood of business. Simple as that, if we’re not making money, we’ve got a very expensive hobby. 


3 - Money management, or lack thereof, is the reason why 82% of businesses fail…I am determined to make sure you are not part of that percentage and it starts with getting intimate with the topic of money and your specific numbers. 


Now, if you’re a new listener, welcome!   


In this episode, I have a treat for you because getting comfortable with the topic of money is the first step toward achieving your version of financial freedom and success (whatever that means to you). 


In this episode, I’m joined by Melissa Houston, CPA, CGA and the founder of She Means Profit, a business consulting firm dedicated to helping business owners have the proper financial and business strategies in place to create more profit in their businesses. 


As a columnist at Forbes and other top-tier media publications, Melissa provides advice on business and personal finance to entrepreneurs, and she’s also the author of Cash Confident, which will print at the start of summer in 2023. 


Melissa is a wealth of knowledge (yes, pun intended), and whether you’re no stranger to working on money mindset, or you’re just starting to dip your toe into the water, her insights around money mindset, stories, and focusing on profit are going to serve you well.


In this episode, we discuss: 


  •  Why emotion is often entangled with our thoughts, stories, and beliefs around money and how we can begin untangling the mess
  • The distinction between revenue and profit, not only from a financial perspective but a growth perspective 
  • Questions to ask yourself to get to the root of your money mindset and Melissa’s top tips for shifting your thoughts and beliefs around money so that they’re serving you instead of hindering you
  • The big-picture view of Melissa’s 5 Steps of her Cash Confident Framework

References Mentioned in Episode #305: Getting Cash Confident with Melissa Houston, CPA, CGA of She Means Profit



Episode Transcript 


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