EP 344: Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. 

However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy. 

Back for his third interview with us, Ryan Files is the the Vice President of Sales with High Level Marketing and has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons,as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about what marketing activities are best left to be completed in-house versus hiring out. 

In this episode, we discuss: 

• What low-hanging fruit items are ideal for spa owners to do themselves or keep within their team’s responsibilities
• Why the tasks Ryan recommends DIY-ing are vital to helping forge strong relationships with your existing and potential clientele 
• The roles social media and your website play in your overall branding and the experience you create for your audience 
• The distinguished difference between driving traffic organically versus using paid media and what to consider when hiring an outside company to help take some of these marketing tasks off your plate 

   

References Mentioned in Episode #344: Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing

•  Download the Google Business Profile Checklist

•  Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan here: https://grow.highlevelmarketing.com/ryan-files-addo-campaign 

•  Listen to Ryan’s other episodes on the podcast including Episode 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing and Episode 330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing

•  Connect with Ryan on LinkedIn

•  Follow High Level Marketing on Facebook

•  Listen to Episode #279 - Using Hook Points to Drive Social Engagement and Results with Brendan Kane

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript