Making your clients’ experience personal to them is key to building trust and client loyalty. Outside of those personal touches you add inside of your spa, it’s important to make sure that every touch point you have with your clients is specific to them and that includes your marketing outreach. Unfortunately, it can be incredibly time consuming to try to market to your clients individually, or even in groups.
A lot of spa marketing today just doesn’t hit the mark. You’re left sending out generic emails that either end up in spam or don’t get opened at all. SMS blasts can be just as frustrating, often leaving clients annoyed or ignoring your messages. It’s tough to strike the right balance — you want to stay connected with your clients but don’t have the time or tools to craft the personalized, thoughtful communication they deserve. Managing marketing and making sure your outreach doesn’t feel pushy or impersonal can feel like a full-time job on top of running your spa.
Many marketing tools out there fall short for spa owners, too. Some are super basic, blasting out generic messages that clients quickly forget or ignore. Others are overly complex, with complicated setups that don’t easily connect with your booking systems. These tools simply aren’t designed for the unique needs of aesthetics professionals, making it hard to create the personalized client experiences your spa deserves.
enter mangomint’s new automated flows feature
Using software that can tailor the client experience even when they are not in your spa allows you to take this concern off your plate. Mangomint’s new Automated Flows feature allows you to easily set up powerful flows that run on auto-pilot and make every client feel special by sending them highly relevant messages at the right time. You can create highly personalized sequences of emails and text messages to rebook clients for specific types of spa services, welcome first time guests to your spa, encourage reviews, upsell your spa memberships and more.
Automated Flows helps you tap into the client data you collect over time, starting from the moment each client first interacts with your spa. This includes information about past and upcoming appointments, products purchased, booking preferences, memberships and packages, gift cards, and more. Now, Mangomint makes it simple for you to create ultra targeted email and text message sequences that harness this client data for more personalized, impactful spa marketing.
While lots of spa software has a marketing feature, Mangomint’s Automated Flows is so customizable that you will be able to create the feeling that every touchpoint was crafted specifically for each client. From sending relevant after-care instructions to a client who booked a specific facial, to nurturing sequences for clients buying certain skincare products, to campaigns to bring back lost clients, the possibilities are (almost) endless.
Actions like rebooking clients, getting lost clients to return, and upselling memberships all help drive your spa’s profitability. A smarter, more flexible approach powered by client data that’s truly “set it and forget it” reduces time spent on spa marketing while boosting revenue.
LISTEN TO MANGOMINT ON THE SPA MARKETING MADE EASY PODCAST
Learn more about how Mangomint is changing the game for med spa marketing automation and their vision for the future on the Spa Marketing Made Easy podcast, Episode #400: Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint.
Interested in trying it out? As a member of the Addo Aesthetics community, you receive free white glove onboarding, data transfer, and 2 months of Mangomint for free!
Start for free now.