Spa Marketing Made Easy Podcast

EP 246: $5K in 7 Days - Crushing Promotion Goals and Pivoting to Online Success with Emilie Drolet e-commerce marketing Sep 06, 2021

With a title like “$5K in 7 days,” how could you not be intrigued?! 

 

Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked through it in true CEO fashion:...

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EP 234: Excelling with Ecommerce in the Beauty Space with Matt Edmundson e-commerce Jun 14, 2021

Ecommerce has been the spa industry’s hot topic ever since last spring when the pandemic forced spas across the globe to close, however, ecommerce is nothing new. 

 

Now, that begs the question: have you already missed the boat on starting your own ecommerce store? 

 

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EP 231: Creating the Core Four and the Systems that Allow Us to Grow e-commerce leadership May 17, 2021

The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done. 

 

In full transparency, it took me years to build what we at AddoAesthetics...

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EP 223: The Power of Pinterest for Your Spa's Ecommerce Store with Kate Ahl e-commerce Apr 19, 2021

When you think of Pinterest, you likely think of finding easy weeknight recipes, curating an inspiration board for your kid’s birthday party, and interior design ideas, but did you know that Pinterest is quickly becoming one of the most profitable platforms for product sellers?

 

With...

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EP 078: The Journey of Growing an E-Commerce Empire with Alana and Jared Mitchell e-commerce Jun 03, 2019

If you’re an aesthetician who has branched out into the world of going solo or opening up your own spa, whether you know it or not, you’ve got the entrepreneurial bug.

And if you haven’t experienced it already, you likely will soon, that having the entrepreneurial bug means...

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EP 048: Ramping Up Your Retail With Private Labeling with Nicole Di Rocco e-commerce Jun 01, 2019

When we talk about private labeling in spa, usually we’re focused on the skincare side of retail, but have you ever thought about creating a branded line of non-skincare retail? Whether it’s robes, slippers, cosmetic bags, towels…the options are plentiful, and they hold a ton...

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EP 038: Online Booking Made Easy e-commerce Jun 01, 2019

No matter what industry you’re in, the name of the game in business is all about convenience.

 

Today’s consumers are busier than ever, and if you don’t make it easy for them to do business with you, you can bet they’ll find another spa or esthetician elsewhere.

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