Spa Marketing Made Easy Podcast

EP 366: 3 Ecom Strategies You Need in 2024 from Gamal Codner e-commerce marketing Feb 05, 2024

We live in a world that prioritizes ease and convenience.

 

The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. 

 

Put on your headphones if you’re ready to learn about this source...

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EP 362: Building a Winning Paid Ads Strategy with Tara Zirker business e-commerce marketing Jan 08, 2024

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. 

 

I’ve been in your shoes. 

 

What is Meta? 

How do I know which ad campaign objective to select?

Should I use an image or a video?

 

This is just...

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EP 354: Determining + Increasing Your Lifetime Customer Value with Scott Bell of High Level Marketing e-commerce education marketing Nov 13, 2023

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. 

 

Not only is it easier to market and sell to an existing...

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EP 348: Making Ecommerce Your Spa's Profit Machine e-commerce marketing Sep 25, 2023

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you…

 

Do you have ecommerce on your plan? 

 

If not, you should! Yes, ecommerce...

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EP 341: Learn All About Starting an Ecom Business from Gamal Codner e-commerce marketing Jul 24, 2023

A wise friend once said to me “spa owners are in the confidence business.”

 

Seems like a heavy weight to carry, but when you think about it, our clients view us as problem solvers where our solutions help build their self-confidence. 

 

This has stuck with me as a...

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EP 330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing business e-commerce marketing May 08, 2023

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

 

One of the biggest misconceptions is thinking your website is the first place people find you online. 

 

I don’t discredit its value, but there’s one...

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EP 322: Mastering Memberships with Mangomintā€™s Marchelle McKeirnan e-commerce marketing Mar 13, 2023

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership. 

 

It’s such a great feeling to not start at $0 every month. 

 

Weighing the pros and cons, here are a few more to add to the pros side.  

...

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EP 320: Deepening the Client Experience with Boulevardā€™s Education Manager, Skya Jones e-commerce marketing Feb 27, 2023

When you’re busy running a business, finding the spare time to sit and select a spa software can be challenging and oftentimes put on the backburner.

 

You may be eager to just pick one that easily books and takes payments, but a spa software is capable of so much more like...

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EP 319: How Vagaroā€™s Automated System Runs Part of Your Business with VP of Marketing, Charity Hudnall e-commerce marketing Feb 20, 2023

A personal touch is never going out of style, but what if I told you that you could maximize your efforts to save time in your spa with a little help from tech?

 

Adding personalized value for client relationships paired with automated marketing and booking features is top of mind for...

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EP 318: Generating Revenue through Email Marketing with Destinee Berman business e-commerce marketing Feb 13, 2023

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

 

List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms. 

 

My guest on today’s episode...

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EP 302: Increasing Your Spa's Efficiency with Mangomint Co-Founder & CEO, Daniel Lang e-commerce marketing Oct 24, 2022

Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? 

 

It’s in the tech. 

 

It’s no secret that I’m a fan of utilizing software alongside your systems in...

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EP 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing business e-commerce education Oct 17, 2022

Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. 

 

Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options. ...

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