Spa Marketing Made Easy Podcast

EP 341: Learn All About Starting an Ecom Business from Gamal Codner e-commerce marketing Jul 24, 2023

A wise friend once said to me “spa owners are in the confidence business.”

 

Seems like a heavy weight to carry, but when you think about it, our clients view us as problem solvers where our solutions help build their self-confidence. 

 

This has stuck with me as a...

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EP 330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing business e-commerce marketing May 08, 2023

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

 

One of the biggest misconceptions is thinking your website is the first place people find you online. 

 

I don’t discredit its value, but there’s one...

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EP 322: Mastering Memberships with Mangomint’s Marchelle McKeirnan e-commerce marketing Mar 13, 2023

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership. 

 

It’s such a great feeling to not start at $0 every month. 

 

Weighing the pros and cons, here are a few more to add to the pros side.  

...

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EP 320: Deepening the Client Experience with Boulevard’s Education Manager, Skya Jones e-commerce mar Feb 27, 2023

When you’re busy running a business, finding the spare time to sit and select a spa software can be challenging and oftentimes put on the backburner.

 

You may be eager to just pick one that easily books and takes payments, but a spa software is capable of so much more like...

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EP 319: How Vagaro’s Automated System Runs Part of Your Business with VP of Marketing, Charity Hudnall e-commerce marketing Feb 20, 2023

A personal touch is never going out of style, but what if I told you that you could maximize your efforts to save time in your spa with a little help from tech?

 

Adding personalized value for client relationships paired with automated marketing and booking features is top of mind for...

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EP 318: Generating Revenue through Email Marketing with Destinee Berman business e-commerce marketing Feb 13, 2023

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

 

List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms. 

 

My guest on today’s episode...

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EP 302: Increasing Your Spa's Efficiency with Mangomint Co-Founder & CEO, Daniel Lang e-commerce marketing Oct 24, 2022

Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? 

 

It’s in the tech. 

 

It’s no secret that I’m a fan of utilizing software alongside your systems in...

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EP 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing business e-commerce education Oct 17, 2022

Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. 

 

Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options. ...

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EP 289: Using SEO to Rise the Ranks of Google with Caitlin Strempel e-commerce marketing Jul 25, 2022

Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today! 

 

I’m talking about SEO aka...

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EP 246: $5K in 7 Days - Crushing Promotion Goals and Pivoting to Online Success with Emilie Drolet e-commerce marketing Sep 06, 2021

With a title like “$5K in 7 days,” how could you not be intrigued?! 

 

Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked through it in true CEO fashion:...

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EP 234: Excelling with Ecommerce in the Beauty Space with Matt Edmundson e-commerce Jun 14, 2021

Ecommerce has been the spa industry’s hot topic ever since last spring when the pandemic forced spas across the globe to close, however, ecommerce is nothing new. 

 

Now, that begs the question: have you already missed the boat on starting your own ecommerce store? 

 

...

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EP 231: Creating the Core Four and the Systems that Allow Us to Grow e-commerce leadership May 17, 2021

The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done. 

 

In full transparency, it took me years to build what we at AddoAesthetics...

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